Systems and methods for determining audience engagement based on user motion

ABSTRACT

Systems and methods are described for measuring audience engagement for a media asset using user motion. For example, a media guidance application may receive movement logs from a plurality of user equipment. These movement logs may contain information indicating when each of the plurality of users moved, as detected by motion sensors, while the user equipment was generating for display a media asset. The movement logs may be analyzed to determine time periods during the media asset during which greater than a certain number of the plurality of users were moving. These time periods may in turn be used to infer how engaged the plurality of users were during the media asset or what portions of the media asset the plurality of users viewed. This data may be used to determine in what media assets, or portions thereof, supplemental video content should be inserted.

CROSS-REFERENCE TO RELATED APPLICATION

This application is a continuation application of U.S. patentapplication Ser. No. 15/399,231, filed Jan. 5, 2017 (now pending), thedisclosure of which is hereby incorporated by reference herein in itsentirety.

BACKGROUND

Supplemental content providers have a large number of time slots to fillwith supplemental content. Traditionally, audience measurement companiesuse survey results or audience size and demographic data to determinewhich time slots would be the most valuable and would allow for theirsupplemental content to reach the widest audience. However, while theaudience size measurements may indicate how many users have chosen todisplay a program, audience size measurements may not indicate whetherthose users actually watched the program. For example, a user may chooseto display the news while cooking dinner and may not view any of theprogram, including the supplemental content. Measuring audienceengagement across the duration of the program may allow for supplementalcontent providers to understand whether users are actually watching theprogram. Current methods of measuring audience engagement rely onspecialized equipment with complicated outputs, such as biometricsensors, to gather audience engagement information.

SUMMARY

Accordingly, systems and methods are described herein for measuringaudience engagement based on user motion. The systems and methods may beused to allow supplemental content providers to more intelligentlychoose time slots during programs or portions of programs in which usersare more likely to be engaged in the program, and thus will be morelikely to view the supplemental content. In particular, user motion maybe a useful measurement in determining audience engagement because auser moving during playback of a program or media asset may beindicative that the user is likely less engaged or not engaged at all inthe program or media asset. Further, motion sensors with connectivitycapability are becoming increasingly prevalent in homes, allowing motionsensor data, which is relatively simple in nature, to be gathered atscale. Thus, meaningful inferences regarding audience engagement may bemade. Therefore, the use of motion sensors in monitoring audienceengagement is a simple and effective source from which to gatheraudience engagement data and to make meaningful conclusions aboutaudience engagement, which can be used to determine when, and duringwhat programs, supplemental video content providers should focus theirattention.

For example, a media guidance application may receive movement logs froma plurality of user equipment containing information gathered frommotion sensors corresponding to the plurality of user equipment. Thesemovement logs may contain information indicating when each of theplurality of users moved while the user equipment was generating fordisplay a media asset (i.e., a computer was displaying the movie“Forrest Gump”). For example, the movement log may indicate that a usermoved from 6:35 PM to 6:45 PM, which, when compared to viewership datathat indicates that the media asset began at 6:30 PM, may indicate thatthe user moved from the fifth minute to the fifteenth minute of themedia asset. The media guidance application may analyze the movementlogs to determine time periods during the media asset during whichgreater than a certain number of the plurality of users were moving.These time periods may in turn be used to infer how engaged theplurality of users were during the media asset, how much of the mediaasset the plurality of users viewed or paid attention to, or whatportions of the media asset the plurality of users viewed.

In some aspects, a media guidance application (e.g., executed by controlcircuitry of a server) may determine that a plurality of user equipmentcorresponding to a plurality of users are generating for display a mediaasset. A first user of the plurality of users may correspond to a firstuser equipment, and a second user of the plurality of users maycorrespond to a second user equipment. The media guidance applicationmay receive indications for requests for media from the plurality ofuser equipment, and may determine, based on the indications, that theplurality of user equipment are generating for display the media asset.As an illustrative example, the media guidance application may determinethat an indication of the plurality of indications indicates that thefirst user requested, using a computer, to view “Forrest Gump” at 6:30PM. Based on the indication, the media guidance application maydetermine that the computer is generating for display “Forrest Gump” at6:30 PM.

As another illustrative example, an indication in the plurality ofindications may comprise an indication of a source and an indication ofthe time of the request. For instance, the media guidance applicationmay determine that the indication indicates that the first userrequested to change the channel on the first user equipment (e.g., aset-top box) to channel 3 at 6:30 PM. The media guidance application mayreceive a data table that indicates that a plurality of sources areproviding a plurality of media assets at a plurality of display times.For instance, the data table may be a table of all of the channelscurrently being broadcast, and what media assets are being broadcast atvarious times on each of the channels. The media guidance applicationmay compare the source to the plurality of sources and the time to theplurality of display times to determine that the request is associatedwith the media asset. For instance, the media guidance application maydetermine that “Forrest Gump” is being displayed on channel 3 from 6:30PM to 10:30 PM by consulting the data table, and that the request istherefore associated with the media asset “Forrest Gump.” Based on thedetermination, the media guidance application may determine that thefirst user equipment is generating for display the media asset “ForrestGump” at 6:30 PM.

In some embodiments, the media guidance application may receive a firstmovement log from the first user equipment and a second movement logfrom the second user equipment. Each of the first and second movementlogs may comprise a data structure, which may represent a plurality ofmovement events occurring while the user equipment from which themovement log is received is generating for display the media asset. Themovement events may be detected using a motion sensor that may beassociated with (or subsequently associated with) the user equipmentfrom which the movement log is received. For example, the data structureof the first movement log may indicate that the first user moved from6:35 PM to 6:45 PM and 7:05 PM to 7:10 PM, which may correspond to thefifth minute to the fifteenth minute and the thirty-fifth minute to thefortieth minute, respectively, of the display of “Forrest Gump” on thefirst user equipment, as “Forrest Gump” started at 6:30 PM. A motionsensor located next to the first user equipment may have detected themovement events occurring from 6:35 PM to 6:45 PM and 7:05 PM to 7:10PM.

In some embodiments, the media guidance application may identify a firstportion of the media asset during which the first user was moving basedon the data structure of the first movement log. For example, the mediaguidance application may receive the first movement log from the firstuser equipment corresponding to the first user, and may determine, basedon the data structure of the first movement log, that the first usermoved from 6:35 PM to 6:45 PM. The media guidance application mayidentify, based on determining that the first user moved from 6:35 PM to6:45 PM, the fifth to the fifteenth minute of the display of “ForrestGump” as a first portion of the media asset during which the first usermoved.

In some embodiments, the media guidance application may identify asecond portion of the media asset during which the second user wasmoving based on the data structure of the second movement log. Forexample, the second user may have started watching “Forrest Gump” on acomputer corresponding with the second user at 8:30 PM. The mediaguidance application may determine, based on the data structure of thesecond movement log, that the second user moved from 8:40 PM to 8:50 PM.The media guidance application may determine, based on the datastructure of the second movement log, that the second portion of“Forrest Gump” during which the second user was moving was from thetenth minute to the twentieth minute of “Forrest Gump.”

In some embodiments, the media guidance application may determine anoverlapping portion of the media asset during which both the first andsecond users were moving based on the first and second portions. Forexample, the media guidance application may compare the second portionduring which the second user moved, for example, the tenth minute to thetwentieth minute of “Forrest Gump,” to the first portion during whichthe first user moved, for example, the fifth minute to the fifteenthminute of “Forrest Gump.” The media guidance application may determine,by comparing the first portion to the second portion that both the firstand second users were moving from the tenth minute to the fifteenthminute of “Forrest Gump,” and may therefore determine that theoverlapping portion lasts from the tenth minute to the fifteenth minute.

In some embodiments, the media guidance application may determine anumber of users corresponding to a portion of the plurality of userequipment that were moving during the entirety of the overlappingportion of the media asset based on additional movement logs receivedfrom the plurality of user equipment. For instance, the media guidanceapplication may receive 98 additional movement logs from the pluralityof user equipment. After the media guidance application analyzes thedata structures of the additional movement logs, the media guidanceapplication may determine that 28 users, not including the first andsecond users, were moving for the entirety of the tenth to fifteenthminute of “Forrest Gump.” Thus, the media guidance application maydetermine that the total number of users that were moving for theentirety of the tenth to fifteenth minute of “Forrest Gump” is 30 users,including the first and the second users.

In some embodiments, the media guidance application may compute a valueindicating how many of the plurality of users were moving for anentirety of the overlapping portion based on the determined number ofusers. For example, the media guidance application may determine that 30users were moving for the entirety of the tenth to fifteenth minuteportion of “Forrest Gump,” and that the media guidance applicationreceived a total of 100 movement logs. The media guidance applicationmay determine that the value indicating how many of the plurality ofusers were moving for an entirety of the overlapping portion is 0.30, or30% of the plurality of users.

The media guidance application may determine that the first userequipment corresponds to a third user. For example, the first user maybe watching “Forrest Gump” with the third user. The media guidanceapplication may receive a third movement log from the first userequipment comprising a data structure representing a plurality ofmovement events associated with movement of the third user. The motionsensor located next to the first user equipment, or a second motionsensor associated with the first user equipment, may have detected themovement events. The media guidance application may determine, based onthe data structure of the third movement log, whether the third user wasmoving during the entirety of the overlapping portion. For example, themedia guidance application may determine, based on the data structure ofthe third movement log, that the third user was moving from 6:32 PM to7:00 PM, which may correspond to the second minute to the thirtiethminute of the display of “Forrest Gump,” the delivery of which may havestarted at 6:30 PM. The media guidance application may determine thatthe third user was therefore moving for the entirety of the tenth to thefifteenth minute of “Forrest Gump.” In response to determining that thethird user was moving during the entirety of the overlapping portion,the media guidance application may increase the value indicating howmany of the plurality of users were moving for the entirety of theoverlapping portion. For example, the media guidance application may nowdetermine that the number of users that were moving during the entiretyof the overlapping portion was 31 after the media guidance applicationreceived 101 movement logs. Therefore, the media guidance applicationmay increase the value indicating how many of the plurality of userswere moving for the entirety of the overlapping portion from 0.30 or 30%to 0.3069 or 30.69%.

In some embodiments, the media guidance application may compute amovement amount of the media asset during which the users correspondingto the portion of the plurality of user equipment were moving based onthe overlapping portion and based on determining that the valueindicating how many of the plurality of users were moving for theentirety of the overlapping portion exceeds a threshold value. Forinstance, the media guidance application may access a threshold valuefrom a database. The threshold value may be, for example, 25%. The mediaguidance application may determine that the value indicating how many ofthe plurality of users were moving for the entirety of the overlappingportion was 30.69%, and thus the value exceeds the threshold value of25%. Based on this determination, the media guidance application mayinclude the overlapping portion from the tenth to the fifteenth minuteof “Forrest Gump” when computing the movement amount of “Forrest Gump.”For example, other overlapping portions may include from the sixtiethminute to the ninetieth minute of “Forrest Gump”, and the one-hundredthminute to the one-hundred and twenty-fifth minute of “Forrest Gump.” Themedia guidance application may sum all of the overlapping portions todetermine that the movement amount of “Forrest Gump” was sixty minutes.As another illustrative example, the media guidance application maydetermine that the display duration of “Forrest Gump” was four hours,and may determine that the movement amount of “Forrest Gump” was 25%.

In some embodiments, the media guidance application may infer how muchof the media asset was viewed by the plurality of users. For example,the media guidance application may calculate a viewing amount indicatinghow much of the media asset was viewed by the plurality of users. Insome embodiments, the media guidance application may access a functioncorrelating the movement amount of the media asset to the viewingamount. The function may be any suitable function, and may inverselycorrelate the movement amount and the viewing amount. For example, themedia guidance application may determine that the movement amount of“Forrest Gump” was 25%, and may determine that the function indicatesthat the viewing amount is one minus the movement amount. The mediaguidance application may evaluate the function to determine the viewingamount. For example, the media guidance application may determine thatthe viewing amount for “Forrest Gump” was 75%. In some embodiments, thefunction may take the total number of movement events from the pluralityof movement logs as an input. For example, the media guidanceapplication may determine the total number of movement events byanalyzing the number of movement events in each movement log, and bythen summing each number of movement events in each movement log todetermine the total number of movement events. For example, the mediaguidance application may determine that there were 5000 movement eventsoccurring during the display of “Forrest Gump” in the 101 movement logs.The media guidance application may execute the function to determine theviewing amount, which may be, for example, 60% based on the 5000movement events.

In some embodiments, the data structure associated with the firstmovement log may comprise a plurality of movement intensities associatedwith the plurality of movement events associated with the first movementlog. The movement intensities may be calculated based on the distance ofthe movement event, displacement of the movement event, the speed of themovement event, the velocity of the movement event, or any othersuitable metric associated with the movement event.

The media guidance application may determine a subset of the movementevents associated with the first movement log, the subset of themovement events occurring during the overlapping portion. For example,the media guidance application may determine that a first movement eventinvolved the first user moving his right hand between the tenth minuteto the eleventh minute of “Forrest Gump.” The media guidance applicationmay further determine that a second movement event involved the firstuser moving across the room and back from the eleventh minute to thefifteenth minute of “Forrest Gump.” The media guidance application maydetermine that the first movement event is associated with a relativelylow movement intensity, for example, a movement intensity of 1 on ascale of 0 to 10. The media guidance application may determine that thesecond movement event is associated with a relatively large movementintensity, for example, a movement intensity of 8.5 on a scale of 0 to10. One of ordinary skill in the art would appreciate that there aremany ways of rating intensity, and a scale of 0 to 10 is used merely asan illustrative example. The media guidance application may compute anaggregated movement intensity based on the subset of movement events.For example, the media guidance application may compute the aggregatedmovement intensity by computing a weighted average of the two movementintensities. Here, the media guidance application may determine that theaggregated movement intensity is 7.0 on a scale of 0 to 10.

The media guidance application may then compare the aggregated movementintensity to a threshold movement intensity, and, based on determiningthat the aggregated movement intensity exceeds the threshold movementintensity, the media guidance application may determine that the firstuser was moving during the overlapping portion. For example, the mediaguidance application may determine that the threshold movement intensityis 5.0, and the media guidance application may therefore determine thatthe aggregated movement intensity of 7.0 for the first user during theoverlapping portion exceeds the threshold movement intensity, andtherefore determine that the first user was moving during theoverlapping portion.

In some embodiments, the media guidance application may infer how muchof the media asset was viewed by the plurality of users based ondetermining that the first user was moving during the overlappingportion and the aggregated movement intensity. For example, the functioncorrelating the movement amount and the viewing amount may be dependenton the movement intensity of all the movement events of the plurality ofusers that moved during the overlapping portion. For instance, if themedia guidance application determines that the movement events wereassociated with, on average, high intensities, then the viewing amountmay be decreased from 75% to 70%. In another illustrative example, ifthe media guidance application determines that the movement events wereassociated with, on average, low intensities, then the viewing amountmay be increased from 75% to 80%. In some embodiments, if the mediaguidance application determines that the aggregated movement intensityis less than the threshold movement intensity, the media guidanceapplication may not include the overlapping portion in the inference ofhow much of the media asset was viewed by the plurality of users. Forexample, the media guidance may not include the overlapping portion inthe calculation of the movement amount or the viewing amount, which mayincrease the viewing amount, for example, from 75% to 77%.

In some embodiments, the media guidance application may track a firstmovement amount for a first plurality of users to get the engagement inthe media asset and may track a second movement amount for a secondplurality of users to get the engagement in a second media asset. Themedia guidance application may determine a second viewing amount for thesecond media asset which represents how much of a second media asset wasviewed by a second plurality of users. For example, the media guidanceapplication may determine that the second viewing amount for the movie“Pulp Fiction” was 60%. The media guidance application may compare thefirst viewing amount for the first media asset to the second viewingamount to determine whether the first viewing amount exceeds the secondviewing amount. For example, the media guidance application may comparethe first viewing amount of 75% for “Forrest Gump” to the second viewingamount of 60% for “Pulp Fiction” and determine that the first viewingamount for “Forrest Gump” exceeds the second viewing amount for “PulpFiction.” In response to determining that the first viewing amountexceeds the second viewing amount, the media guidance application mayrecommend that supplemental video content be associated with the firstmedia asset. For example, the media guidance application may suggestthat a director's commentary clip be associated with “Forrest Gump” inresponse to the determination that “Forrest Gump” has a higher viewingamount than “Pulp Fiction.”

The media guidance application may track a first movement amount to getthe engagement in the media asset, but may also track a second movementamount for a first part or segment of the media asset and a thirdmovement amount for a second part or segment of media asset. In thisway, the media guidance application may determine how much of eachsegment the plurality of users viewed. For example, the first segment of“Forrest Gump” may be from the start of “Forrest Gump” to the thirtiethminute of “Forrest Gump” and the second portion of “Forrest Gump” may befrom the thirtieth minute of “Forrest Gump” to the fortieth minute of“Forrest Gump.” The media guidance application may determine that thefirst overlapping portion, which lasted from the tenth minute to thefifteenth minute, occurred during the first segment of “Forrest Gump.”The media guidance application may compute a second movement amount ofthe first segment during which users were moving based on the firstoverlapping portion. For example, the media guidance application maydetermine that the second movement amount was 16.7%, as the mediaguidance application may determine that the only overlapping portion tooccur during the first segment of “Forrest Gump” was the firstoverlapping portion, which was five minutes long out of the total lengthof the first segment of thirty minutes.

In some embodiments, the media guidance application may determine asecond value that indicates how many of the plurality of users weremoving for the entirety of a second overlapping portion occurring duringthe second segment. In some embodiments, the media guidance applicationmay determine that the second value exceeds the threshold value and,based on this determination, compute a third movement amount of thesecond segment during which users were moving based on the secondoverlapping portion. For example, the media guidance application maydetermine that 28% of the plurality of users were moving between thethirty-second minute and the thirty-sixth minute of “Forrest Gump.” Themedia guidance application may then determine that the second value,28%, exceeds the threshold value of 25%, and, based on thisdetermination, the media guidance application may compute the thirdmovement amount. The media guidance application may determine that thethird movement amount was 40%, based on the second overlapping portionbeing four minutes long out of a total length of the second segment often minutes.

In some embodiments, the media guidance application may infer a firstviewing amount based on the second movement amount, the first viewingamount representing how much of the first segment was viewed by thefirst plurality of users. For example, the media guidance applicationmay calculate the first viewing amount to be 83.3% of the first segmentof “Forrest Gump,” based on the first movement amount of 16.7%. Themedia guidance application may infer a second viewing amount based onthe third movement amount, the second viewing amount representing howmuch of the second segment was viewed by the second plurality of users.For example, the media guidance application may calculate the secondviewing amount to be 60% of the second segment of “Forrest Gump,” basedon the second movement amount of 40%.

In some embodiments, the media guidance application may compare thefirst viewing amount to the second viewing amount to determine that thefirst viewing amount is greater than the second viewing amount. In someembodiments, in response to the determination that the first viewingamount is greater than the second viewing amount, the media guidanceapplication may recommend that supplemental video content be associatedwith the first segment of the media asset. For example, the mediaguidance application may determine that the first viewing amount, 83.3%,of the first segment of “Forrest Gump” is greater than the secondviewing amount, 60%, of the second segment of “Forrest Gump.” Inresponse, the media guidance application may recommend that supplementalvideo content be associated with the first segment of the media asset.

In some embodiments, the media guidance application may automaticallyassociate the supplemental video content with the first segment of themedia asset. The media guidance application may automatically associatethe supplemental video content with the first segment of the media assetby storing an association data structure identifying the first segmentand the supplemental video content. For example, the database may be adatabase of supplemental content placement, and an association datastructure may be stored therein. The association data structure mayidentify “Forrest Gump,” identifying the media asset, “Start” and “30minutes,” identifying the first segment, and “Clip 1,” identifying thesupplemental content.

In some embodiments, the media guidance application may determine thatthe first segment is associated with a first characteristic and thesecond segment is associated with a second characteristic. Becausecertain characteristics may be more engaging (e.g., to a given user orto an aggregate or target audience), the media guidance application mayassociate supplemental video content with segments that contain thatcharacteristic. For example, an action scene or a fight scene may keepaudiences more engaged than a drama or exposition scene, so it may beadvantageous to associate supplemental video content with fight scenesin general. As another example, the media guidance application maydetermine that the first segment of “Forrest Gump” is associated withthe characteristic “Drama,” and the second segment is associated withthe characteristic “Humor.” In some embodiments, because the firstviewing amount for the first segment is higher than the second viewingamount for the second segment, the media guidance application mayidentify a second media asset comprising a third segment associated withthe first characteristic. For example, the media guidance applicationmay identify the third segment of “Pulp Fiction” from the tenth minuteto the twentieth minute, and the media guidance application maydetermine that the third segment is associated with the characteristic“Drama.” The media guidance application may recommend that thesupplemental video content be associated with the third segment of thesecond media asset. For example, the media guidance application maysuggest that a director's cut clip be associated with the third segment,the tenth to twentieth minute, of “Pulp Fiction.”

It should be noted the systems and/or methods described above may beapplied to, or used in accordance with, other systems, methods and/orapparatuses.

BRIEF DESCRIPTION OF THE DRAWINGS

The above and other objects and advantages of the disclosure will beapparent upon consideration of the following detailed description, takenin conjunction with the accompanying drawings, in which like referencecharacters refer to like parts throughout, and in which:

FIG. 1 is a flowchart of illustrative steps involved in determiningaudience engagement for a media asset based on user movement, inaccordance with some embodiments of the disclosure;

FIG. 2 shows an illustrative example of a display screen for use inaccessing media content, in accordance with some embodiments of thedisclosure;

FIG. 3 shows another illustrative example of a display screen used inaccessing media content, in accordance with some embodiments of thedisclosure;

FIG. 4 is a block diagram of an illustrative user equipment device, inaccordance with some embodiments of the disclosure;

FIG. 5 is a block diagram of an illustrative media system, in accordancewith some embodiments of the disclosure;

FIG. 6 is a flowchart of illustrative steps for measuring audienceengagement based on user motion, in accordance with some embodiments ofthe disclosure;

FIG. 7 is a flowchart of illustrative steps for determining that aplurality of user equipment corresponding to a plurality of users aregenerating for display a media asset, in accordance with someembodiments of the disclosure;

FIG. 8 shows an illustrative example of a graphic representation ofinformation contained in illustrative data structures used to determinean overlapping portion of a media asset during which a first and seconduser were moving, in accordance with some embodiments of the disclosure;

FIG. 9 is a flowchart of illustrative steps for analyzing datastructures from two movement logs to determine an overlapping portion ofa media asset during which a first and a second user were moving, inaccordance with some embodiments of the disclosure;

FIG. 10 is a flowchart of illustrative steps for determining the numberof users that were moving during an entirety of an overlapping portionof a media asset, in accordance with some embodiments of the disclosure;

FIG. 11 is a flowchart of illustrative steps for inferring how much ofthe media asset was viewed by the plurality of users, in accordance withsome embodiments of the disclosure;

FIG. 12 is a flowchart of illustrative steps for determining andrecommending that supplemental video content be associated with a firstsegment or a second segment of a media asset, in accordance with someembodiments of the disclosure;

FIG. 13 is a flowchart of illustrative steps for determining andrecommending that supplemental video content be associated with a firstmedia asset or a second media asset, in accordance with some embodimentsof the disclosure; and

FIG. 14 shows an illustrative example of a graphic representation ofinformation contained in illustrative data structures used to determinethe proximity of a user to the user equipment, in accordance with someembodiments of the disclosure.

DETAILED DESCRIPTION

In some aspects of the disclosure, a media guidance application mayreceive movement logs from a plurality of user equipment containinginformation gathered from motion sensors corresponding to the pluralityof user equipment. These movement logs may contain informationindicating when each of the plurality of users moved while the userequipment was generating for display a media asset (i.e., a computer wasdisplaying the movie “Forrest Gump”). For example, the movement log mayindicate that a user moved from 6:35 PM to 6:45 PM, which, when comparedto viewership data, may indicate that the user moved from the fifthminute to the fifteenth minute of the media asset. The movement logs maybe analyzed to determine time periods during the media asset duringwhich greater than a certain number of the plurality of users weremoving. These time periods may in turn be used to infer how engaged theplurality of users were during the media asset, how much of the mediaasset the plurality of users viewed or paid attention to, or whatportions of the media asset the plurality of users viewed.

In some aspects, the media guidance application (e.g., executed bycontrol circuitry of a server) may determine that a plurality of userequipment corresponding to a plurality of users are generating fordisplay a media asset. A first user of the plurality of users maycorrespond to a first user equipment, and a second user of the pluralityof users may correspond to a second user equipment. The media guidanceapplication may receive indications for requests for media from theplurality of user equipment, and may determine, based on theindications, that the plurality of user equipment are generating fordisplay the media asset. As an illustrative example, the media guidanceapplication may determine that an indication of the plurality ofindications indicates that the first user requested, using a computer,to view “Forrest Gump” at 6:30 PM. Based on the indication, the mediaguidance application may determine that the computer is generating fordisplay “Forrest Gump” at 6:30 PM.

FIG. 1 is a flowchart of illustrative steps involved in determiningaudience engagement for a media asset based on user movement, inaccordance with some embodiments of the disclosure. Process 100 beginsat 102, where the media guidance application may monitor user movementfor a plurality of users that correspond to a plurality of userequipment generating for display a media asset. For example, the mediaguidance application may use motion sensors located in the homes of theplurality of users to determine during what time periods the users weremoving. The media guidance application may create movement logscontaining data structures indicating when the plurality of users weremoving.

Process 100 continues to 104, where the media guidance application mayreceive indications of time periods during which the user movementoccurred. For example, the media guidance application may receive datapackets over the Internet that contain movement logs and viewership logsfrom the plurality of user equipment. Process 100 continues to 106,where the media guidance application may compare the indications todetermine portions of the media asset during which a threshold number ofthe plurality of users were moving. The media guidance application mayextract data structures from the movement logs and, based on themovement logs, determine when a user of the plurality of users moved.The media guidance application may further extract data structures fromthe viewership logs to determine when user equipment of the plurality ofuser equipment corresponding to the user of the plurality of users wasgenerating for display the media asset. The media guidance applicationmay compare the viewership logs and the movement logs to determineduring what portions of the media asset the plurality of users weremoving. The media guidance may determine, for each portion of the mediaasset, how many users of the plurality of users were moving by comparingthe time of the portion of the media asset to the times of the portionsof the media asset during which the plurality of users were moving.

Process 100 continues to 108, where the media guidance application maycalculate an audience engagement factor for the media asset. Forexample, the media guidance application may determine a number ofportions during which a threshold number of users were moving. The mediaguidance application may calculate a sum of the times of the number ofportions during which a threshold number of users were moving todetermine a total time of the media asset during which a thresholdnumber of users were moving. The media guidance application may executea function relating the total time to an audience engagement factor. Themedia guidance application may determine, by executing the function, theaudience engagement factor for the media asset.

The amount of content available to users in any given content deliverysystem can be substantial. Consequently, many users desire a form ofmedia guidance through an interface that allows users to efficientlynavigate content selections and easily identify content that they maydesire. An application that provides such guidance is referred to hereinas an interactive media guidance application or, sometimes, a mediaguidance application or a guidance application.

Interactive media guidance applications may take various forms dependingon the content for which they provide guidance. One typical type ofmedia guidance application is an interactive television program guide.Interactive television program guides (sometimes referred to aselectronic program guides) are well-known guidance applications that,among other things, allow users to navigate among and locate many typesof content or media assets. Interactive media guidance applications maygenerate graphical user interface screens that enable a user to navigateamong, locate and select content. As referred to herein, the terms“media asset” and “content” should be understood to mean anelectronically consumable user asset, such as television programming, aswell as pay-per-view programs, on-demand programs (as in video-on-demand(VOD) systems), Internet content (e.g., streaming content, downloadablecontent, Webcasts, etc.), video clips, audio, content information,pictures, rotating images, documents, playlists, websites, articles,books, electronic books, blogs, chat sessions, social media,applications, games, and/or any other media or multimedia and/orcombination of the same. Guidance applications also allow users tonavigate among and locate content. As referred to herein, the term“multimedia” should be understood to mean content that utilizes at leasttwo different content forms described above, for example, text, audio,images, video, or interactivity content forms. Content may be recorded,played, displayed or accessed by user equipment devices, but can also bepart of a live performance.

The media guidance application and/or any instructions for performingany of the embodiments discussed herein may be encoded on computerreadable media. Computer readable media includes any media capable ofstoring data. The computer readable media may be transitory, including,but not limited to, propagating electrical or electromagnetic signals,or may be non-transitory including, but not limited to, volatile andnon-volatile computer memory or storage devices such as a hard disk,floppy disk, USB drive, DVD, CD, media cards, register memory, processorcaches, Random Access Memory (“RAM”), etc.

With the advent of the Internet, mobile computing, and high-speedwireless networks, users are accessing media on user equipment deviceson which they traditionally did not. As referred to herein, the phrase“user equipment device,” “user equipment,” “user device,” “electronicdevice,” “electronic equipment,” “media equipment device,” or “mediadevice” should be understood to mean any device for accessing thecontent described above, such as a television, a Smart TV, a set-topbox, an integrated receiver decoder (IRD) for handling satellitetelevision, a digital storage device, a digital media receiver (DMR), adigital media adapter (DMA), a streaming media device, a DVD player, aDVD recorder, a connected DVD, a local media server, a BLU-RAY player, aBLU-RAY recorder, a personal computer (PC), a laptop computer, a tabletcomputer, a WebTV box, a personal computer television (PC/TV), a PCmedia server, a PC media center, a hand-held computer, a stationarytelephone, a personal digital assistant (PDA), a mobile telephone, aportable video player, a portable music player, a portable gamingmachine, a smart phone, or any other television equipment, computingequipment, or wireless device, and/or combination of the same. In someembodiments, the user equipment device may have a front facing screenand a rear facing screen, multiple front screens, or multiple angledscreens. In some embodiments, the user equipment device may have a frontfacing camera and/or a rear facing camera. On these user equipmentdevices, users may be able to navigate among and locate the same contentavailable through a television. Consequently, media guidance may beavailable on these devices, as well. The guidance provided may be forcontent available only through a television, for content available onlythrough one or more of other types of user equipment devices, or forcontent available both through a television and one or more of the othertypes of user equipment devices. The media guidance applications may beprovided as on-line applications (i.e., provided on a web-site), or asstand-alone applications or clients on user equipment devices. Variousdevices and platforms that may implement media guidance applications aredescribed in more detail below.

One of the functions of the media guidance application is to providemedia guidance data to users. As referred to herein, the phrase “mediaguidance data” or “guidance data” should be understood to mean any datarelated to content or data used in operating the guidance application.For example, the guidance data may include program information, guidanceapplication settings, user preferences, user profile information, medialistings, media-related information (e.g., broadcast times, broadcastchannels, titles, descriptions, ratings information (e.g., parentalcontrol ratings, critic's ratings, etc.), genre or category information,actor information, logo data for broadcasters' or providers' logos,etc.), media format (e.g., standard definition, high definition, 3D,etc.), on-demand information, blogs, websites, and any other type ofguidance data that is helpful for a user to navigate among and locatedesired content selections.

FIGS. 2-3 show illustrative display screens that may be used to providemedia guidance data. The display screens shown in FIGS. 2-3 may beimplemented on any suitable user equipment device or platform. While thedisplays of FIGS. 2-3 are illustrated as full screen displays, they mayalso be fully or partially overlaid over content being displayed. A usermay indicate a desire to access content information by selecting aselectable option provided in a display screen (e.g., a menu option, alistings option, an icon, a hyperlink, etc.) or pressing a dedicatedbutton (e.g., a GUIDE button) on a remote control or other user inputinterface or device. In response to the user's indication, the mediaguidance application may provide a display screen with media guidancedata organized in one of several ways, such as by time and channel in agrid, by time, by channel, by source, by content type, by category(e.g., movies, sports, news, children, or other categories ofprogramming), or other predefined, user-defined, or other organizationcriteria.

FIG. 2 shows illustrative grid of a program listings display 200arranged by time and channel that also enables access to different typesof content in a single display. Display 200 may include grid 202 with:(1) a column of channel/content type identifiers 204, where eachchannel/content type identifier (which is a cell in the column)identifies a different channel or content type available; and (2) a rowof time identifiers 206, where each time identifier (which is a cell inthe row) identifies a time block of programming. Grid 202 also includescells of program listings, such as program listing 208, where eachlisting provides the title of the program provided on the listing'sassociated channel and time. With a user input device, a user can selectprogram listings by moving highlight region 210. Information relating tothe program listing selected by highlight region 210 may be provided inprogram information region 212. Region 212 may include, for example, theprogram title, the program description, the time the program is provided(if applicable), the channel the program is on (if applicable), theprogram's rating, and other desired information.

In addition to providing access to linear programming (e.g., contentthat is scheduled to be transmitted to a plurality of user equipmentdevices at a predetermined time and is provided according to aschedule), the media guidance application also provides access tonon-linear programming (e.g., content accessible to a user equipmentdevice at any time and is not provided according to a schedule).Non-linear programming may include content from different contentsources including on-demand content (e.g., VOD), Internet content (e.g.,streaming media, downloadable media, etc.), locally stored content(e.g., content stored on any user equipment device described above orother storage device), or other time-independent content. On-demandcontent may include movies or any other content provided by a particularcontent provider (e.g., HBO On Demand providing “The Sopranos” and “CurbYour Enthusiasm”). HBO ON DEMAND is a service mark owned by Time WarnerCompany L.P. et al. and THE SOPRANOS and CURB YOUR ENTHUSIASM aretrademarks owned by the Home Box Office, Inc. Internet content mayinclude web events, such as a chat session or Webcast, or contentavailable on-demand as streaming content or downloadable content throughan Internet web site or other Internet access (e.g. FTP).

Grid 202 may provide media guidance data for non-linear programmingincluding on-demand listing 214, recorded content listing 216, andInternet content listing 218. A display combining media guidance datafor content from different types of content sources is sometimesreferred to as a “mixed-media” display. Various permutations of thetypes of media guidance data that may be displayed that are differentthan display 200 may be based on user selection or guidance applicationdefinition (e.g., a display of only recorded and broadcast listings,only on-demand and broadcast listings, etc.). As illustrated, listings214, 216, and 218 are shown as spanning the entire time block displayedin grid 202 to indicate that selection of these listings may provideaccess to a display dedicated to on-demand listings, recorded listings,or Internet listings, respectively. In some embodiments, listings forthese content types may be included directly in grid 202. Additionalmedia guidance data may be displayed in response to the user selectingone of the navigational icons 220. (Pressing an arrow key on a userinput device may affect the display in a similar manner as selectingnavigational icons 220.)

Display 200 may also include video region 222, and options region 226.Video region 222 may allow the user to view and/or preview programs thatare currently available, will be available, or were available to theuser. The content of video region 222 may correspond to, or beindependent from, one of the listings displayed in grid 202. Griddisplays including a video region are sometimes referred to aspicture-in-guide (PIG) displays. PIG displays and their functionalitiesare described in greater detail in Satterfield et al. U.S. Pat. No.6,564,378, issued May 13, 2003 and Yuen et al. U.S. Pat. No. 6,239,794,issued May 29, 2001, which are hereby incorporated by reference hereinin their entireties. PIG displays may be included in other mediaguidance application display screens of the embodiments describedherein.

Options region 226 may allow the user to access different types ofcontent, media guidance application displays, and/or media guidanceapplication features. Options region 226 may be part of display 200 (andother display screens described herein), or may be invoked by a user byselecting an on-screen option or pressing a dedicated or assignablebutton on a user input device. The selectable options within optionsregion 226 may concern features related to program listings in grid 202or may include options available from a main menu display. Featuresrelated to program listings may include searching for other air times orways of receiving a program, recording a program, enabling seriesrecording of a program, setting program and/or channel as a favorite,purchasing a program, or other features. Options available from a mainmenu display may include search options, VOD options, parental controloptions, Internet options, cloud-based options, device synchronizationoptions, second screen device options, options to access various typesof media guidance data displays, options to subscribe to a premiumservice, options to edit a user's profile, options to access a browseoverlay, or other options.

The media guidance application may be personalized based on a user'spreferences. A personalized media guidance application allows a user tocustomize displays and features to create a personalized “experience”with the media guidance application. This personalized experience may becreated by allowing a user to input these customizations and/or by themedia guidance application monitoring user activity to determine varioususer preferences. Users may access their personalized guidanceapplication by logging in or otherwise identifying themselves to theguidance application. Customization of the media guidance applicationmay be made in accordance with a user profile. The customizations mayinclude varying presentation schemes (e.g., color scheme of displays,font size of text, etc.), aspects of content listings displayed (e.g.,only HDTV or only 3D programming, user-specified broadcast channelsbased on favorite channel selections, re-ordering the display ofchannels, recommended content, etc.), desired recording features (e.g.,recording or series recordings for particular users, recording quality,etc.), parental control settings, customized presentation of Internetcontent (e.g., presentation of social media content, e-mail,electronically delivered articles, etc.) and other desiredcustomizations.

The media guidance application may allow a user to provide user profileinformation or may automatically compile user profile information. Themedia guidance application may, for example, monitor the content theuser accesses and/or other interactions the user may have with theguidance application. Additionally, the media guidance application mayobtain all or part of other user profiles that are related to aparticular user (e.g., from other web sites on the Internet the useraccesses, such as www.allrovi.com, from other media guidanceapplications the user accesses, from other interactive applications theuser accesses, from another user equipment device of the user, etc.),and/or obtain information about the user from other sources that themedia guidance application may access. As a result, a user can beprovided with a unified guidance application experience across theuser's different user equipment devices. This type of user experience isdescribed in greater detail below in connection with FIG. 5. Additionalpersonalized media guidance application features are described ingreater detail in Ellis et al., U.S. Patent Application Publication No.2005/0251827, filed Jul. 11, 2005, Boyer et al., U.S. Pat. No.7,165,098, issued Jan. 16, 2007, and Ellis et al., U.S. PatentApplication Publication No. 2002/0174430, filed Feb. 21, 2002, which arehereby incorporated by reference herein in their entireties.

Another display arrangement for providing media guidance is shown inFIG. 3. Video mosaic display 300 includes selectable options 302 forcontent information organized based on content type, genre, and/or otherorganization criteria. In display 300, television listings option 304 isselected, thus providing listings 306, 308, 310, and 312 as broadcastprogram listings. In display 300 the listings may provide graphicalimages including cover art, still images from the content, video clippreviews, live video from the content, or other types of content thatindicate to a user the content being described by the media guidancedata in the listing. Each of the graphical listings may also beaccompanied by text to provide further information about the contentassociated with the listing. For example, listing 308 may include morethan one portion, including media portion 314 and text portion 316.Media portion 314 and/or text portion 316 may be selectable to viewcontent in full-screen or to view information related to the contentdisplayed in media portion 314 (e.g., to view listings for the channelthat the video is displayed on).

The listings in display 300 are of different sizes (i.e., listing 306 islarger than listings 308, 310, and 312), but if desired, all thelistings may be the same size. Listings may be of different sizes orgraphically accentuated to indicate degrees of interest to the user orto emphasize certain content, as desired by the content provider orbased on user preferences. Various systems and methods for graphicallyaccentuating content listings are discussed in, for example, Yates, U.S.Patent Application Publication No. 2010/0153885, filed Nov. 12, 2009,which is hereby incorporated by reference herein in its entirety.

Users may access content and the media guidance application (and itsdisplay screens described above and below) from one or more of theiruser equipment devices. FIG. 4 shows a generalized embodiment ofillustrative user equipment device 400. More specific implementations ofuser equipment devices are discussed below in connection with FIG. 5.User equipment device 400 may receive content and data via input/output(hereinafter “I/O”) path 402. I/O path 402 may provide content (e.g.,broadcast programming, on-demand programming, Internet content, contentavailable over a local area network (LAN) or wide area network (WAN),and/or other content) and data to control circuitry 404, which includesprocessing circuitry 406 and storage 408. Control circuitry 404 may beused to send and receive commands, requests, and other suitable datausing I/O path 402. I/O path 402 may connect control circuitry 404 (andspecifically processing circuitry 406) to one or more communicationspaths (described below). I/O functions may be provided by one or more ofthese communications paths, but are shown as a single path in FIG. 4 toavoid overcomplicating the drawing.

Control circuitry 404 may be based on any suitable processing circuitrysuch as processing circuitry 406. As referred to herein, processingcircuitry should be understood to mean circuitry based on one or moremicroprocessors, microcontrollers, digital signal processors,programmable logic devices, field-programmable gate arrays (FPGAs),application-specific integrated circuits (ASICs), etc., and may includea multi-core processor (e.g., dual-core, quad-core, hexa-core, or anysuitable number of cores) or supercomputer. In some embodiments,processing circuitry may be distributed across multiple separateprocessors or processing units, for example, multiple of the same typeof processing units (e.g., two Intel Core i7 processors) or multipledifferent processors (e.g., an Intel Core i5 processor and an Intel Corei7 processor). In some embodiments, control circuitry 404 executesinstructions for a media guidance application stored in memory (i.e.,storage 408). Specifically, control circuitry 404 may be instructed bythe media guidance application to perform the functions discussed aboveand below. For example, the media guidance application may provideinstructions to control circuitry 404 to generate the media guidancedisplays. In some implementations, any action performed by controlcircuitry 404 may be based on instructions received from the mediaguidance application.

In client-server based embodiments, control circuitry 404 may includecommunications circuitry suitable for communicating with a guidanceapplication server or other networks or servers. The instructions forcarrying out the above mentioned functionality may be stored on theguidance application server. Communications circuitry may include acable modem, an integrated services digital network (ISDN) modem, adigital subscriber line (DSL) modem, a telephone modem, Ethernet card,or a wireless modem for communications with other equipment, or anyother suitable communications circuitry. Such communications may involvethe Internet or any other suitable communications networks or paths(which is described in more detail in connection with FIG. 5). Inaddition, communications circuitry may include circuitry that enablespeer-to-peer communication of user equipment devices, or communicationof user equipment devices in locations remote from each other (describedin more detail below).

Memory may be an electronic storage device provided as storage 408 thatis part of control circuitry 404. As referred to herein, the phrase“electronic storage device” or “storage device” should be understood tomean any device for storing electronic data, computer software, orfirmware, such as random-access memory, read-only memory, hard drives,optical drives, digital video disc (DVD) recorders, compact disc (CD)recorders, BLU-RAY disc (BD) recorders, BLU-RAY 3D disc recorders,digital video recorders (DVR, sometimes called a personal videorecorder, or PVR), solid state devices, quantum storage devices, gamingconsoles, gaming media, or any other suitable fixed or removable storagedevices, and/or any combination of the same. Storage 408 may be used tostore various types of content described herein as well as mediaguidance data described above. Nonvolatile memory may also be used(e.g., to launch a boot-up routine and other instructions). Cloud-basedstorage, described in relation to FIG. 5, may be used to supplementstorage 408 or instead of storage 408.

Control circuitry 404 may include video generating circuitry and tuningcircuitry, such as one or more analog tuners, one or more MPEG-2decoders or other digital decoding circuitry, high-definition tuners, orany other suitable tuning or video circuits or combinations of suchcircuits. Encoding circuitry (e.g., for converting over-the-air, analog,or digital signals to MPEG signals for storage) may also be provided.Control circuitry 404 may also include scaler circuitry for upconvertingand downconverting content into the preferred output format of the userequipment 400. Circuitry 404 may also include digital-to-analogconverter circuitry and analog-to-digital converter circuitry forconverting between digital and analog signals. The tuning and encodingcircuitry may be used by the user equipment device to receive and todisplay, to play, or to record content. The tuning and encodingcircuitry may also be used to receive guidance data. The circuitrydescribed herein, including for example, the tuning, video generating,encoding, decoding, encrypting, decrypting, scaler, and analog/digitalcircuitry, may be implemented using software running on one or moregeneral purpose or specialized processors. Multiple tuners may beprovided to handle simultaneous tuning functions (e.g., watch and recordfunctions, picture-in-picture (PIP) functions, multiple-tuner recording,etc.). If storage 408 is provided as a separate device from userequipment 400, the tuning and encoding circuitry (including multipletuners) may be associated with storage 408.

A user may send instructions to control circuitry 404 using user inputinterface 410. User input interface 410 may be any suitable userinterface, such as a remote control, mouse, trackball, keypad, keyboard,touch screen, touchpad, stylus input, joystick, voice recognitioninterface, or other user input interfaces. Display 412 may be providedas a stand-alone device or integrated with other elements of userequipment device 400. For example, display 412 may be a touchscreen ortouch-sensitive display. In such circumstances, user input interface 410may be integrated with or combined with display 412. Display 412 may beone or more of a monitor, a television, a liquid crystal display (LCD)for a mobile device, amorphous silicon display, low temperature polysilicon display, electronic ink display, electrophoretic display, activematrix display, electro-wetting display, electrofluidic display, cathoderay tube display, light-emitting diode display, electroluminescentdisplay, plasma display panel, high-performance addressing display,thin-film transistor display, organic light-emitting diode display,surface-conduction electron-emitter display (SED), laser television,carbon nanotubes, quantum dot display, interferometric modulatordisplay, or any other suitable equipment for displaying visual images.In some embodiments, display 412 may be HDTV-capable. In someembodiments, display 412 may be a 3D display, and the interactive mediaguidance application and any suitable content may be displayed in 3D. Avideo card or graphics card may generate the output to the display 412.The video card may offer various functions such as accelerated renderingof 3D scenes and 2D graphics, MPEG-2/MPEG-4 decoding, TV output, or theability to connect multiple monitors. The video card may be anyprocessing circuitry described above in relation to control circuitry404. The video card may be integrated with the control circuitry 404.Speakers 414 may be provided as integrated with other elements of userequipment device 400 or may be stand-alone units. The audio component ofvideos and other content displayed on display 412 may be played throughspeakers 414. In some embodiments, the audio may be distributed to areceiver (not shown), which processes and outputs the audio via speakers414.

In some embodiments, user equipment device 400 may include motion sensor416. Motion sensor 416 may be provided as a stand-alone device orintegrated with other elements of user equipment device 400. Forexample, motion sensor 416 may be integrated into display 412. In someembodiments, motion sensor 416 may be distinct and provided separatelyfrom user equipment device 400, and may be associated with the userequipment at some time subsequent to detecting motion. Motion sensor 416may be one or more of a passive infrared motion sensor, a microwavemotion sensor, an area reflective motion sensor, an ultrasonic motionsensor, a vibration motion sensor, wall mounted motion detectors, anaccelerometer, a cell phone equipped with motion sensing equipment,wearable technology, video or camera systems, acoustic sensors,microphones, GPS, signal strength detectors, alarm system sensors,sensors in smart devices, door opening or closing sensors, or any othersuitable equipment for sensing movement. User equipment device 400 mayinclude more than one motion sensor, but a single motion sensor is shownin FIG. 4 to avoid overcomplicating the drawing.

The guidance application may be implemented using any suitablearchitecture. For example, it may be a stand-alone applicationwholly-implemented on user equipment device 400. In such an approach,instructions of the application are stored locally (e.g., in storage408), and data for use by the application is downloaded on a periodicbasis (e.g., from an out-of-band feed, from an Internet resource, orusing another suitable approach). Control circuitry 404 may retrieveinstructions of the application from storage 408 and process theinstructions to generate any of the displays discussed herein. Based onthe processed instructions, control circuitry 404 may determine whataction to perform when input is received from input interface 410. Forexample, movement of a cursor on a display up/down may be indicated bythe processed instructions when input interface 410 indicates that anup/down button was selected.

In some embodiments, the media guidance application is a client-serverbased application. Data for use by a thick or thin client implemented onuser equipment device 400 is retrieved on-demand by issuing requests toa server remote to the user equipment device 400. In one example of aclient-server based guidance application, control circuitry 404 runs aweb browser that interprets web pages provided by a remote server. Forexample, the remote server may store the instructions for theapplication in a storage device. The remote server may process thestored instructions using circuitry (e.g., control circuitry 404) andgenerate the displays discussed above and below. The client device mayreceive the displays generated by the remote server and may display thecontent of the displays locally on equipment device 400. This way, theprocessing of the instructions is performed remotely by the server whilethe resulting displays are provided locally on equipment device 400.Equipment device 400 may receive inputs from the user via inputinterface 410 and transmit those inputs to the remote server forprocessing and generating the corresponding displays. For example,equipment device 400 may transmit a communication to the remote serverindicating that an up/down button was selected via input interface 410.The remote server may process instructions in accordance with that inputand generate a display of the application corresponding to the input(e.g., a display that moves a cursor up/down). The generated display isthen transmitted to equipment device 400 for presentation to the user.

In some embodiments, the media guidance application is downloaded andinterpreted or otherwise run by an interpreter or virtual machine (runby control circuitry 404). In some embodiments, the guidance applicationmay be encoded in the ETV Binary Interchange Format (EBIF), received bycontrol circuitry 404 as part of a suitable feed, and interpreted by auser agent running on control circuitry 404. For example, the guidanceapplication may be an EBIF application. In some embodiments, theguidance application may be defined by a series of JAVA-based files thatare received and run by a local virtual machine or other suitablemiddleware executed by control circuitry 404. In some of suchembodiments (e.g., those employing MPEG-2 or other digital mediaencoding schemes), the guidance application may be, for example, encodedand transmitted in an MPEG-2 object carousel with the MPEG audio andvideo packets of a program.

User equipment device 400 of FIG. 4 can be implemented in system 500 ofFIG. 5 as user television equipment 502, user computer equipment 504,wireless user communications device 506, or any other type of userequipment suitable for accessing content, such as a non-portable gamingmachine. For simplicity, these devices may be referred to hereincollectively as user equipment or user equipment devices, and may besubstantially similar to user equipment devices described above. Userequipment devices, on which a media guidance application may beimplemented, may function as a standalone device or may be part of anetwork of devices. Various network configurations of devices may beimplemented and are discussed in more detail below.

A user equipment device utilizing at least some of the system featuresdescribed above in connection with FIG. 4 may not be classified solelyas user television equipment 502, user computer equipment 504, or awireless user communications device 506. For example, user televisionequipment 502 may, like some user computer equipment 504, beInternet-enabled allowing for access to Internet content, while usercomputer equipment 504 may, like some television equipment 502, includea tuner allowing for access to television programming. The mediaguidance application may have the same layout on various different typesof user equipment or may be tailored to the display capabilities of theuser equipment. For example, on user computer equipment 504, theguidance application may be provided as a web site accessed by a webbrowser. In another example, the guidance application may be scaled downfor wireless user communications devices 506.

In system 500, there is typically more than one of each type of userequipment device but only one of each is shown in FIG. 5 to avoidovercomplicating the drawing. In addition, each user may utilize morethan one type of user equipment device and also more than one of eachtype of user equipment device.

In some embodiments, a user equipment device (e.g., user televisionequipment 502, user computer equipment 504, wireless user communicationsdevice 506) may be referred to as a “second screen device.” For example,a second screen device may supplement content presented on a first userequipment device. The content presented on the second screen device maybe any suitable content that supplements the content presented on thefirst device. In some embodiments, the second screen device provides aninterface for adjusting settings and display preferences of the firstdevice. In some embodiments, the second screen device is configured forinteracting with other second screen devices or for interacting with asocial network. The second screen device can be located in the same roomas the first device, a different room from the first device but in thesame house or building, or in a different building from the firstdevice.

The user may also set various settings to maintain consistent mediaguidance application settings across in-home devices and remote devices.Settings include those described herein, as well as channel and programfavorites, programming preferences that the guidance applicationutilizes to make programming recommendations, display preferences, andother desirable guidance settings. For example, if a user sets a channelas a favorite on, for example, the web site www.allrovi.com on theirpersonal computer at their office, the same channel would appear as afavorite on the user's in-home devices (e.g., user television equipmentand user computer equipment) as well as the user's mobile devices, ifdesired. Therefore, changes made on one user equipment device can changethe guidance experience on another user equipment device, regardless ofwhether they are the same or a different type of user equipment device.In addition, the changes made may be based on settings input by a user,as well as user activity monitored by the guidance application.

The user equipment devices may be coupled to communications network 514.Namely, user television equipment 502, user computer equipment 504, andwireless user communications device 506 are coupled to communicationsnetwork 514 via communications paths 508, 510, and 512, respectively.Communications network 514 may be one or more networks including theInternet, a mobile phone network, mobile voice or data network (e.g., a4G or LTE network), cable network, public switched telephone network, orother types of communications network or combinations of communicationsnetworks. Paths 508, 510, and 512 may separately or together include oneor more communications paths, such as, a satellite path, a fiber-opticpath, a cable path, a path that supports Internet communications (e.g.,IPTV), free-space connections (e.g., for broadcast or other wirelesssignals), or any other suitable wired or wireless communications path orcombination of such paths. Path 512 is drawn with dotted lines toindicate that in the exemplary embodiment shown in FIG. 5 it is awireless path and paths 508 and 510 are drawn as solid lines to indicatethey are wired paths (although these paths may be wireless paths, ifdesired). Communications with the user equipment devices may be providedby one or more of these communications paths, but are shown as a singlepath in FIG. 5 to avoid overcomplicating the drawing.

Although communications paths are not drawn between user equipmentdevices, these devices may communicate directly with each other viacommunication paths, such as those described above in connection withpaths 508, 510, and 512, as well as other short-range point-to-pointcommunication paths, such as USB cables, IEEE 1394 cables, wirelesspaths (e.g., Bluetooth, infrared, IEEE 802-11x, etc.), or othershort-range communication via wired or wireless paths. BLUETOOTH is acertification mark owned by Bluetooth SIG, INC. The user equipmentdevices may also communicate with each other directly through anindirect path via communications network 514.

System 500 includes content source 516 and media guidance data source518 coupled to communications network 514 via communication paths 520and 522, respectively. Paths 520 and 522 may include any of thecommunication paths described above in connection with paths 508, 510,and 512. Communications with the content source 516 and media guidancedata source 518 may be exchanged over one or more communications paths,but are shown as a single path in FIG. 5 to avoid overcomplicating thedrawing. In addition, there may be more than one of each of contentsource 516 and media guidance data source 518, but only one of each isshown in FIG. 5 to avoid overcomplicating the drawing. (The differenttypes of each of these sources are discussed below.) If desired, contentsource 516 and media guidance data source 518 may be integrated as onesource device. Although communications between sources 516 and 518 withuser equipment devices 502, 504, and 506 are shown as throughcommunications network 514, in some embodiments, sources 516 and 518 maycommunicate directly with user equipment devices 502, 504, and 506 viacommunication paths (not shown) such as those described above inconnection with paths 508, 510, and 512.

System 500 may also include a supplemental content source 524 coupled tocommunications network 514 via a communications path 526. Path 526 mayinclude any of the communication paths described above in connectionwith paths 508, 510, and 512. Supplemental content source 524 may be astand-alone content source, or, if desired, supplemental content source524 may be fully or partially integrated with content source 516, mediaguidance data source 518, or both, as one source device. Supplementalcontent source 524 may include supplemental content logic to determinewhich supplemental content or supplemental video content to transmit tospecific users and under which circumstances. For example, a cableoperator may have the right to insert supplemental video content duringspecific time slots on specific channels. Thus, supplemental contentsource 524 may transmit supplemental video content to users during thosetime slots. As another example, supplemental video content source 524may target supplemental video content based on known user engagementduring particular segments of various media assets. As yet anotherexample, supplemental content source 524 may provide differentsupplemental content depending on the location of the user equipmentviewing a media asset (e.g., east coast or west coast).

In some embodiments, supplemental content source 524 may be configuredto maintain user information including viewing amounts or engagementscores for various media assets in order to deliver supplemental videocontent during media assets that are particularly engaging. Additionallyor alternatively, a server associated with supplemental content source524 may be configured to store raw information that may be used to inferhow much of a media asset was viewed by a plurality of users. In someembodiments, supplemental content source 524 may transmit a request toanother device for the raw information and infer how much of a mediaasset was viewed by a plurality of users based on the raw information.Supplemental content source 524 may recommend supplemental content orassociated supplemental video content with an appropriate media assetbased on inferring how much of the media asset was viewed by a pluralityof users.

Content source 516 may include one or more types of content distributionequipment including a television distribution facility, cable systemheadend, satellite distribution facility, programming sources (e.g.,television broadcasters, such as NBC, ABC, HBO, etc.), intermediatedistribution facilities and/or servers, Internet providers, on-demandmedia servers, and other content providers. NBC is a trademark owned bythe National Broadcasting Company, Inc., ABC is a trademark owned by theAmerican Broadcasting Company, Inc., and HBO is a trademark owned by theHome Box Office, Inc. Content source 516 may be the originator ofcontent (e.g., a television broadcaster, a Webcast provider, etc.) ormay not be the originator of content (e.g., an on-demand contentprovider, an Internet provider of content of broadcast programs fordownloading, etc.). Content source 516 may include cable sources,satellite providers, on-demand providers, Internet providers,over-the-top content providers, or other providers of content. Contentsource 516 may also include a remote media server used to storedifferent types of content (including video content selected by a user),in a location remote from any of the user equipment devices. Systems andmethods for remote storage of content, and providing remotely storedcontent to user equipment are discussed in greater detail in connectionwith Ellis et al., U.S. Pat. No. 7,761,892, issued Jul. 20, 2010, whichis hereby incorporated by reference herein in its entirety.

Media guidance data source 518 may provide media guidance data, such asthe media guidance data described above. Media guidance data may beprovided to the user equipment devices using any suitable approach. Insome embodiments, the guidance application may be a stand-aloneinteractive television program guide that receives program guide datavia a data feed (e.g., a continuous feed or trickle feed). Programschedule data and other guidance data may be provided to the userequipment on a television channel sideband, using an in-band digitalsignal, using an out-of-band digital signal, or by any other suitabledata transmission technique. Program schedule data and other mediaguidance data may be provided to user equipment on multiple analog ordigital television channels.

In some embodiments, guidance data from media guidance data source 518may be provided to users' equipment using a client-server approach. Forexample, a user equipment device may pull media guidance data from aserver, or a server may push media guidance data to a user equipmentdevice. In some embodiments, a guidance application client residing onthe user's equipment may initiate sessions with source 518 to obtainguidance data when needed, e.g., when the guidance data is out of dateor when the user equipment device receives a request from the user toreceive data. Media guidance may be provided to the user equipment withany suitable frequency (e.g., continuously, daily, a user-specifiedperiod of time, a system-specified period of time, in response to arequest from user equipment, etc.). Media guidance data source 518 mayprovide user equipment devices 502, 504, and 506 the media guidanceapplication itself or software updates for the media guidanceapplication.

In some embodiments, the media guidance data may include viewer data.For example, the viewer data may include current and/or historical useractivity information (e.g., what content the user typically watches,what times of day the user watches content, whether the user interactswith a social network, at what times the user interacts with a socialnetwork to post information, what types of content the user typicallywatches (e.g., pay TV or free TV), mood, brain activity information,etc.). The media guidance data may also include subscription data. Forexample, the subscription data may identify to which sources or servicesa given user subscribes and/or to which sources or services the givenuser has previously subscribed but later terminated access (e.g.,whether the user subscribes to premium channels, whether the user hasadded a premium level of services, whether the user has increasedInternet speed). In some embodiments, the viewer data and/or thesubscription data may identify patterns of a given user for a period ofmore than one year. The media guidance data may include a model (e.g., asurvivor model) used for generating a score that indicates a likelihooda given user will terminate access to a service/source. For example, themedia guidance application may process the viewer data with thesubscription data using the model to generate a value or score thatindicates a likelihood of whether the given user will terminate accessto a particular service or source. In particular, a higher score mayindicate a higher level of confidence that the user will terminateaccess to a particular service or source. Based on the score, the mediaguidance application may generate promotions that entice the user tokeep the particular service or source indicated by the score as one towhich the user will likely terminate access.

Media guidance applications may be, for example, stand-aloneapplications implemented on user equipment devices. For example, themedia guidance application may be implemented as software or a set ofexecutable instructions which may be stored in storage 408, and executedby control circuitry 404 of a user equipment device 400. In someembodiments, media guidance applications may be client-serverapplications where only a client application resides on the userequipment device, and server application resides on a remote server. Forexample, media guidance applications may be implemented partially as aclient application on control circuitry 404 of user equipment device 400and partially on a remote server as a server application (e.g., mediaguidance data source 518) running on control circuitry of the remoteserver. When executed by control circuitry of the remote server (such asmedia guidance data source 518), the media guidance application mayinstruct the control circuitry to generate the guidance applicationdisplays and transmit the generated displays to the user equipmentdevices. The server application may instruct the control circuitry ofthe media guidance data source 518 to transmit data for storage on theuser equipment. The client application may instruct control circuitry ofthe receiving user equipment to generate the guidance applicationdisplays.

Content and/or media guidance data delivered to user equipment devices502, 504, and 506 may be over-the-top (OTT) content. OTT contentdelivery allows Internet-enabled user devices, including any userequipment device described above, to receive content that is transferredover the Internet, including any content described above, in addition tocontent received over cable or satellite connections. OTT content isdelivered via an Internet connection provided by an Internet serviceprovider (ISP), but a third party distributes the content. The ISP maynot be responsible for the viewing abilities, copyrights, orredistribution of the content, and may only transfer IP packets providedby the OTT content provider. Examples of OTT content providers includeYOUTUBE, NETFLIX, and HULU, which provide audio and video via IPpackets. Youtube is a trademark owned by Google Inc., Netflix is atrademark owned by Netflix Inc., and Hulu is a trademark owned by Hulu,LLC. OTT content providers may additionally or alternatively providemedia guidance data described above. In addition to content and/or mediaguidance data, providers of OTT content can distribute media guidanceapplications (e.g., web-based applications or cloud-based applications),or the content can be displayed by media guidance applications stored onthe user equipment device.

Media guidance system 500 is intended to illustrate a number ofapproaches, or network configurations, by which user equipment devicesand sources of content and guidance data may communicate with each otherfor the purpose of accessing content and providing media guidance. Theembodiments described herein may be applied in any one or a subset ofthese approaches, or in a system employing other approaches fordelivering content and providing media guidance. The following fourapproaches provide specific illustrations of the generalized example ofFIG. 5.

In one approach, user equipment devices may communicate with each otherwithin a home network. User equipment devices can communicate with eachother directly via short-range point-to-point communication schemesdescribed above, via indirect paths through a hub or other similardevice provided on a home network, or via communications network 514.Each of the multiple individuals in a single home may operate differentuser equipment devices on the home network. As a result, it may bedesirable for various media guidance information or settings to becommunicated between the different user equipment devices. For example,it may be desirable for users to maintain consistent media guidanceapplication settings on different user equipment devices within a homenetwork, as described in greater detail in Ellis et al., U.S. PatentPublication No. 2005/0251827, filed Jul. 11, 2005. Different types ofuser equipment devices in a home network may also communicate with eachother to transmit content. For example, a user may transmit content fromuser computer equipment to a portable video player or portable musicplayer.

In a second approach, users may have multiple types of user equipment bywhich they access content and obtain media guidance. For example, someusers may have home networks that are accessed by in-home and mobiledevices. Users may control in-home devices via a media guidanceapplication implemented on a remote device. For example, users mayaccess an online media guidance application on a website via a personalcomputer at their office, or a mobile device such as a PDA orweb-enabled mobile telephone. The user may set various settings (e.g.,recordings, reminders, or other settings) on the online guidanceapplication to control the user's in-home equipment. The online guidemay control the user's equipment directly, or by communicating with amedia guidance application on the user's in-home equipment. Varioussystems and methods for user equipment devices communicating, where theuser equipment devices are in locations remote from each other, isdiscussed in, for example, Ellis et al., U.S. Pat. No. 8,046,801, issuedOct. 25, 2011, which is hereby incorporated by reference herein in itsentirety.

In a third approach, users of user equipment devices inside and outsidea home can use their media guidance application to communicate directlywith content source 516 to access content. Specifically, within a home,users of user television equipment 502 and user computer equipment 504may access the media guidance application to navigate among and locatedesirable content. Users may also access the media guidance applicationoutside of the home using wireless user communications devices 506 tonavigate among and locate desirable content.

In a fourth approach, user equipment devices may operate in a cloudcomputing environment to access cloud services. In a cloud computingenvironment, various types of computing services for content sharing,storage or distribution (e.g., video sharing sites or social networkingsites) are provided by a collection of network-accessible computing andstorage resources, referred to as “the cloud.” For example, the cloudcan include a collection of server computing devices, which may belocated centrally or at distributed locations, that provide cloud-basedservices to various types of users and devices connected via a networksuch as the Internet via communications network 514. These cloudresources may include one or more content sources 516 and one or moremedia guidance data sources 518. In addition or in the alternative, theremote computing sites may include other user equipment devices, such asuser television equipment 502, user computer equipment 504, and wirelessuser communications device 506. For example, the other user equipmentdevices may provide access to a stored copy of a video or a streamedvideo. In such embodiments, user equipment devices may operate in apeer-to-peer manner without communicating with a central server.

The cloud provides access to services, such as content storage, contentsharing, or social networking services, among other examples, as well asaccess to any content described above, for user equipment devices.Services can be provided in the cloud through cloud computing serviceproviders, or through other providers of online services. For example,the cloud-based services can include a content storage service, acontent sharing site, a social networking site, or other services viawhich user-sourced content is distributed for viewing by others onconnected devices. These cloud-based services may allow a user equipmentdevice to store content to the cloud and to receive content from thecloud rather than storing content locally and accessing locally-storedcontent.

A user may use various content capture devices, such as camcorders,digital cameras with video mode, audio recorders, mobile phones, andhandheld computing devices, to record content. The user can uploadcontent to a content storage service on the cloud either directly, forexample, from user computer equipment 504 or wireless usercommunications device 506 having content capture feature. Alternatively,the user can first transfer the content to a user equipment device, suchas user computer equipment 504. The user equipment device storing thecontent uploads the content to the cloud using a data transmissionservice on communications network 514. In some embodiments, the userequipment device itself is a cloud resource, and other user equipmentdevices can access the content directly from the user equipment deviceon which the user stored the content.

Cloud resources may be accessed by a user equipment device using, forexample, a web browser, a media guidance application, a desktopapplication, a mobile application, and/or any combination of accessapplications of the same. The user equipment device may be a cloudclient that relies on cloud computing for application delivery, or theuser equipment device may have some functionality without access tocloud resources. For example, some applications running on the userequipment device may be cloud applications, i.e., applications deliveredas a service over the Internet, while other applications may be storedand run on the user equipment device. In some embodiments, a user devicemay receive content from multiple cloud resources simultaneously. Forexample, a user device can stream audio from one cloud resource whiledownloading content from a second cloud resource. Or a user device candownload content from multiple cloud resources for more efficientdownloading. In some embodiments, user equipment devices can use cloudresources for processing operations such as the processing operationsperformed by processing circuitry described in relation to FIG. 4.

As referred herein, the term “in response to” refers to initiated as aresult of. For example, a first action being performed in response to asecond action may include interstitial steps between the first actionand the second action. As referred herein, the term “directly inresponse to” refers to caused by. For example, a first action beingperformed directly in response to a second action may not includeinterstitial steps between the first action and the second action.

FIG. 6 is a flowchart of illustrative steps for measuring audienceengagement based on user motion, in accordance with some embodiments ofthe disclosure. For example, a media guidance application may instructcontrol circuitry 404 to execute the elements of process 600.

Process 600 begins at 602, where the media guidance applicationdetermines (e.g., via control circuitry 404) that a plurality of userequipment (e.g., user equipment 502, 504, and 506) corresponding to aplurality of users are generating for display (e.g., on display 412) amedia asset. In some embodiments, the media guidance application maydetermine that a plurality of user equipment are generating for displaya media asset by receiving (e.g., via control circuitry 404 from userequipment 502, 504, and 506) data pertaining to media generated fordisplay at the user equipment.

In some embodiments, the media guidance application may receive (e.g.,via control circuitry 404) data pertaining to media generated fordisplay at the user equipment by receiving (e.g., via control circuitry404) indications of requests for media from the plurality of userequipment. As used herein, an “indication of a request for media” isdefined to mean a signal that originates from user input, the user inputcausing media to be displayed. In some embodiments, an indication of arequest for media may be a signal that indicates a command for a sourceof media to be changed, where the signal may originate from, e.g., auser pressing a “channel up” button on a remote control. The signal maybe a data packet containing, for example, any or all of a fieldincluding an identifier for the source change (e.g., changing thechannel to channel 3) at the user equipment, a field including anidentifier for a time of the request (e.g., 6:30 PM) from userequipment, and a field including an identifier (e.g., a user equipmentID) of the user equipment from which the data packet was received.

In other embodiments, an indication of a request for media may be asignal that commands that a media asset be displayed, where the signalmay originate from, e.g., a user selecting a media asset with a link orin an on-demand menu. The signal may be a data packet containing, forexample, any or all of a field including an identifier for a media assetrequested at the user device (e.g., the movie “Forrest Gump”), a fieldincluding an identifier for a time of the request (e.g., 6:30 PM), afield including an identifier for the starting point in the media asset(e.g., starting at the fifth minute of “Forest Gump”), and a fieldincluding an identifier (e.g., a user equipment ID) of the userequipment from which the data packet is received. In some embodiments,the media guidance application may receive (e.g., via control circuitry404), from user equipment, indications of requests for media at the timethe corresponding requests are made in order to provide continualupdates of the status of the user equipment.

The media guidance application may determine (e.g., via controlcircuitry 404), based on the indications of requests for media, that theuser equipment is generating for display the media asset. In someembodiments, the media guidance application may determine that a userequipment of the plurality of user equipment is generating for displaythe media asset by determining that in an indication of a request formedia, the field including an identifier for a media asset requested atthe user equipment contains an identifier (e.g., the title) for themedia asset (e.g., “Forrest Gump”) and that the field including anidentifier for a time of the request contains an identifier of a firsttime (e.g., 6:30 PM). Because the media guidance application determinesthat the indication of a request for media indicates that a userrequested to view the media asset at the time of the request by, e.g.,detecting a selection by a user of the media asset through an on-demandmenu or through an Internet page, the media guidance application willdetermine that the user equipment generated the media asset for displayat the time of the request.

In some embodiments, the media guidance application may determine that auser equipment of the plurality of user equipment is generating fordisplay the media asset by determining that in a first indication of arequest for media, the field including an identifier for a source changeat the user equipment contains an identifier of a first channel (e.g.,channel 3), and the field including an identifier for a time of therequest contains an identifier of a first time (e.g., 6:30). The mediaguidance application may retrieve (e.g., from media guidance data source518 over communications network 514) a presentation data tablecorrelating a plurality of sources and a plurality of display times to aplurality of media assets. The media guidance application may determine,by comparing information in the fields of the data packet tocorresponding information in the presentation data table, that the userequipment is generating for display the media asset (e.g., on display412). More details on how the media guidance application determines, bycomparing information in the fields of the data packet to correspondinginformation in the presentation data table, that a user equipment isgenerating for display the media asset are presented in relation to FIG.7 below.

In some embodiments, the media guidance application may receive (e.g.,via control circuitry 404) data pertaining to media generated fordisplay at the user equipment by receiving (e.g., via control circuitry404), from a user equipment, a signal that informs the media guidanceapplication of what is being generated for display by the userequipment. In some embodiments, the media guidance application mayreceive (e.g., via control circuitry 404) the signal continuously (e.g.,streamed) or periodically from the user equipment to provide continualupdates on the media asset being generated for display by the userequipment. The media guidance application may determine what is beinggenerated for display on the user equipment based on the periodic orcontinuous updates.

In other embodiments, the media guidance application may receive datapertaining to media generated for display at the user equipment byreceiving (e.g., via control circuitry 404 from media guidance datasource 518 over communications network 514) historical data from a userprofile describing what media was being generated for displayed by theuser equipment associated with the user profile. For example, thehistorical data may describe what the user equipment was generating fordisplay at various times or how the user may have interacted with theuser equipment. The media guidance application may determine (e.g., viacontrol circuitry 404), based on the historical data, when various mediawas being generated for display by the user equipment.

Process 600 continues to 604, where the media guidance applicationreceives (e.g., via control circuitry 404), a first movement log from afirst user equipment (e.g., user equipment 502, 504, and 506) and asecond movement log from a second user equipment (e.g., user equipment502, 504, and 506). The first user equipment and the second userequipment may be part of the plurality of user equipment as described in602.

As used herein, a “movement log” is defined to mean a data structurethat describes movement events associated with one or more users asdetected using a motion sensor (e.g., motion sensor 416) or a pluralityof motion sensors associated with the user equipment of the user. Asused herein, a “movement event” is defined to mean a detected movementof a user. The movement may be a single, discrete movement (e.g., abrief wave of a hand) or a continuous or nearly continuous movement(e.g., the user walked across a room over the span of five seconds). Forexample, a movement log may contain information identifying any or allof a unique motion sensor ID (e.g., a serial code of the motion sensor),a start time of a movement event (e.g., 6:30 PM), an end time of amovement event (e.g., 6:40 PM), a duration of the movement event (e.g.,10 minutes), and a measure of the motion in space of the movement event.For example, the measure of the motion in space of the movement eventmay be any or all of the length of the movement (e.g., the user movedfive feet), the speed of the movement event (e.g., a user moved an armat five miles per hour), the direction of a movement event (e.g., north,east, up, toward a motion sensor, perpendicular to a motion sensor,etc.), acceleration of a movement event (e.g., the user stood upsuddenly), and whether the user was moving (e.g., a user moving during aone-second period may be represented by a one and a user not movingduring a one second period may be represented by a 0).

In some embodiments, the media guidance application may determine (e.g.,via control circuitry 404) a movement intensity for a movement event. Asused herein, a “movement intensity” is defined to mean an indication ofhow intense, how perceptible, or how large the movement event was, orhow likely the movement event was to disengage the user from theprogram. In some embodiments, the movement intensity may be any of themeasures of the motion in space of the movement event described above,and thus the media guidance application may determine the movementintensity of a movement event by accessing the measure of the motion inspace of the movement event. In other embodiments, the movementintensity may be a measure of proximity of a user to the user equipment.If the user is close to the user equipment, they are more likely to beengaged with the program. However, if the user is further away from theuser equipment, they are more likely to be disengaged with the program.The media guidance may determine the proximity of the user to the userequipment using the measure of the motion in space of the movementevent.

In some embodiments, the media guidance application may determine amovement intensity for a movement event using the measure of motion inspace for a movement event. For example, the media guidance applicationmay determine a movement intensity by receiving a movement log from auser equipment associated with a camera. The media guidance applicationmay further retrieve (e.g., from media guidance data source 518) a tablethat corresponds characteristics of the measure of motion in space tomovement intensities. For example, the media guidance application mayaccess the measure of motion in space for a movement event to determinethat the movement event was nominal movement, e.g., a flick of thewrist, a slight shift in position, or scratching one's head, and bycomparing the nominal movement to the corresponding data in the table,determine that the measure of motion in space is below a thresholdmovement and that the movement intensity is 0. The media guidanceapplication may determine that other movement events indicate that theuser stood up, walked across the room, or left the room, each of whichindicate an increased likelihood that a user was not engaged with themedia asset. A user standing up may only indicate that the user wasdisengaged for a short amount of time, as the movement is simple andrequires little focus from the user. On the other hand, a user walkingfar across the room will likely not be engaged with the program whiledoing walking, as the user's vision is directed away from the userequipment for a long period of time, and instead is used to navigate andtraverse the room to whatever destination the user has chosen in theroom. Finally, a user who has left the room is likely to be completelydisengaged from the media asset, as the user likely cannot view themedia asset, and at best may only be able to hear the media asset. Bycomparing these measures of motion in space to the corresponding data inthe table, the media guidance application may determine that themeasures of motion in space are above a first, second, and thirdthresholds, respectively, the thresholds representing an increasedlikelihood that the user was disengaged from the media asset. Thus, themedia guidance application may thus determine that the movementintensities are 1, 2, and 3 respectively.

As another illustrative example of how the media guidance applicationmay determine a movement intensity for a movement event using themeasure of motion in space for a movement event, the media guidanceapplication may determine a movement intensity by receiving a movementlog from a user equipment associated with an accelerometer. The mediaguidance application may further determine (e.g., from media guidancedata source 518) by accessing the measure of motion in space for amovement event and a start time of the movement event that the useraccelerated his or her arm upwards at 6:30 PM at 2 ft/s². This simplemotion may indicate, e.g., that the user answered his or her cell phone.However, while the user may not be as engaged with the media asset, theuser is likely still viewing it, meaning he or she is more engaged than,say, navigating the room or leaving the room. The media guidanceapplication may compare these characteristics to a corresponding fieldin a retrieved data table (e.g., from media guidance data source 518)that corresponds characteristics of the measure of motion in space tomovement intensities to determine that the movement intensity was, forexample, 1 for that movement event.

As an illustrative example of how the media guidance application maydetermine a movement intensity for a movement event by determining theproximity of the user to the user equipment, the media guidanceapplication may determine a movement intensity by receiving a movementlog from a user equipment associated with a camera and a sensor in asmart refrigerator. The media guidance application may further determine(e.g., from media guidance data source 518) by accessing the measure ofmotion in space for a movement event detected by the camera and a starttime of the movement event that the user walked away from the TV for 10seconds, and was not in the room for 5 minutes. The media guidance(e.g., from media guidance data source 518) may further determine thatthe user went to the kitchen by accessing the measure of motion in spacefor a movement event detected by the smart refrigerator and a start timeof the movement event that the user opened the refrigerator door duringthe 5 minutes the user was not in the room. Thus, the media guidanceapplication may determine that the user went into the next room (thekitchen) and was away from the user equipment for five minutes, and wasthus disengaged from the media asset. The media guidance application maycompare these characteristics to a corresponding field in a retrieveddata table (e.g., from media guidance data source 518) that correspondscharacteristics of the measure of motion in space to movementintensities to determine that the movement intensity was, for example, 3for that movement event, or another relatively high movement intensity.More details on how the media guidance application determines theproximity of the user to the user equipment are presented in relation toFIG. 14 below.

In some embodiments, the media guidance application may associate (e.g.,via control circuitry 404) a motion sensor (e.g., motion sensor 416) ora plurality of motion sensors that detects the movement events in themovement log with the user equipment (e.g., user equipment 502, 504, and506) from which the movement log is received. For example, the mediaguidance application may store data that indicates a relationshipbetween the motion sensor and the user equipment, for example, bystoring a data structure with any or all of a field identifying a uniquemotion sensor ID and a field identifying a unique user equipment ID.

The media guidance application may associate (e.g., via controlcircuitry 404) a motion sensor (e.g., motion sensor 416) that detectsthe movement events in the movement log with the user equipment fromwhich the movement log is received by comparing product registration orsubscriber information for the user equipment to information of themotion sensor. For example, if product registration informationindicates that the user equipment and the motion sensor are bothregistered to “John Doe,” then this may be evidence that the motionsensor and the user equipment should be associated with each other. Themedia guidance application may associate a motion sensor with the userequipment by comparing a network address of the motion sensor and thenetwork address of the user equipment to determine if the networkaddresses of the user equipment and motion sensor match. For example, ifthe motion sensor and the user equipment are both connected to the sameWiFi (and thus have the same network address) at the same time, then themotion sensor data may be relevant to determining whether a user wasengaged with the media asset, and thus, that the media guidanceapplication should associate the user equipment and motion sensor.Finally, the media guidance application may associate the motion sensorwith the user equipment if the motion sensor and the user equipment arewithin a threshold distance from each other (e.g., within five feet ofeach other). If a motion sensor is very close to the user equipment,this may indicate, again, that the motion sensor data gathered from themotion sensor may be relevant to determining whether the user wasengaged with the media asset, and that the media guidance applicationshould associate the motion sensor and the user equipment.

Because multiple motion sensors may be associated with the same userequipment, the media guidance application may determine which of themotion sensors, or which plurality of the motion sensors, are collectingdata regarding movement events that correspond to users within aperceivable range of the user equipment generating for display the mediaasset. For example, data from a motion sensor in a different room fromthe user equipment may not provide useful information in determiningwhether the user associated with the user equipment is engaged with theprogramming. In some embodiments, the media guidance application maydetermine (e.g., via control circuitry 404) that a motion sensor (e.g.,motion sensor 416) corresponds to user equipment (e.g., user equipment502, 504, and 506) by receiving (e.g., via control circuitry 404) amovement log from each of a plurality of motion sensors. The mediaguidance application may extract from each movement log the uniquemotion sensor ID of the respective motion sensor to create (e.g., viacontrol circuitry 404) a data structure including a list of motionsensor IDs of the plurality of motion sensors. In some embodiments, themedia guidance application (e.g., via control circuitry 404) may furtherreceive (e.g., via control circuitry 404) data pertaining to mediagenerated for display at the user equipment, such as an indication of arequest for media.

To determine (e.g., via control circuitry 404) that the motion sensor(e.g., motion sensor 416) corresponds to user equipment (e.g., userequipment 502, 504, and 506), the media guidance application may furthercompare (e.g., via control circuitry 404) a start time and an end timeof a movement event in a movement log to an indication of a request formedia. If the media guidance application determines (e.g., via controlcircuitry 404), by comparing the time of the indication of the requestfor media to the start and end time, that no movement event of themovement log corresponds to an indication of the request for media, themedia guidance application may remove the motion sensor ID correspondingto that movement log from the list of motion sensor IDs. The mediaguidance application may continue to compare (e.g., via controlcircuitry 404) the start times and end times of the plurality ofmovement events of each respective movement log to the time of aplurality of requests for media to progressively eliminate motion sensorIDs from the list until only a single motion sensor ID remains in thelist. In response, the media guidance application may associate (e.g.,via control circuitry 404) the motion sensor with the remaining motionsensor ID with the user equipment.

Process 600 continues to 606, where the media guidance applicationidentifies (e.g., via control circuitry 404) a first portion of themedia asset (e.g., “Forrest Gump”) during which a first user associatedwith the first user equipment was moving. As used herein, “a portion ofa media asset” describes a time period during display of the media asset(e.g., the fifth to the tenth minute of the display of the media asset).In some embodiments, a portion of a media asset may include any timeperiod during which supplemental content was displayed immediately priorto, during, or immediately after the display of the media asset. In thismanner, movement events occurring during supplemental video content maybe captured when determining audience engagement for the media asset. Inother embodiments, a portion of the media asset may not include any timeperiod during which supplemental video content was displayed. The mediaguidance application may determine (e.g., via control circuitry 404)when supplemental video content is displayed based on data pertaining tomedia generated for display at user equipment, including, for example,metadata identifying when supplemental video content is inserted betweensegments of the media asset. The media guidance application may notinclude in any portion of the media asset times during whichsupplemental video content was displayed, and thus prevent movementevents occurring during the display of supplemental video content frombeing included when determining audience engagement.

In some embodiments, the first movement log may only indicate a starttime in relation to a time zone (e.g., 6:35 PM EST) and not in relationto the display of the media asset (e.g., the fifth minute of the displayof the media asset). The media guidance application may therefore haveto correlate the first movement log with the data pertaining to mediagenerated for display at the first user equipment to determine the firstportion of the media asset.

The media guidance application may correlate the first movement log withdata pertaining to media generated for display at the first userequipment by determining (e.g., via control circuitry 404) that thefirst user moved from 6:35 PM to 6:45 PM by extracting the start timeand end time of a movement event in the first movement log. The mediaguidance application may further determine, by extracting from anindication of a request for media the time of the indication, that thefirst user equipment (e.g., user equipment 502, 504, and 506) begangenerating for display (e.g., on display 412) the media asset at 6:30 PMat the beginning of the media asset. The media guidance application maydetermine, by subtracting the time of the indication from the start andend time of the movement event, the time of the movement event relativeto the display of the media asset, and in doing so correlate the firstmovement log with the data pertaining to media generated for display atthe first user equipment. For example, the media guidance applicationmay determine that the first portion of the media asset during which thefirst user moved was from the fifth to the fifteenth minute of the mediaasset.

In some embodiments, the media guidance application identifies (e.g.,via control circuitry 404) a first portion of the media asset (e.g.,“Forrest Gump”) during which a first user was moving based on aplurality of movement events. For example, a first movement event maylast from 6:35 PM to 6:38 PM, a second movement event may last from 6:38PM to 6:40 PM, and a third movement event may last from 6:40 PM to 6:45PM. The media guidance application may determine the first portion bydetermining that the end time of the first movement event is within athreshold time of the start time of the second movement event (e.g., 30seconds) and that the end time of the second movement event is within athreshold time of the start time of the third movement event. Becausethe first, second, and third movement events are within threshold timesof one another, the media guidance application may determine that thestart time of the first movement event is the start time of the firstportion and the end time of the third movement event is the end time ofthe first portion, and thereby describes the first portion using allthree movement events.

In some embodiments, the media guidance application identifies (e.g.,via control circuitry 404) a first portion of the media asset (e.g.,“Forrest Gump”) during which a first user was moving based on themovement intensities contained in the first movement log. For example,in order to determine the first portion, the media guidance applicationmay determine (e.g., via control circuitry 404) that a single movementevent makes up the first portion, as described above. In response, themedia guidance application may determine that the movement intensityassociated with the first portion may be the movement intensity of themovement event by extracting the movement intensity of the movementevent from the first movement log. The media guidance application mayfurther determine whether the movement intensity of the first portionexceeds a threshold movement intensity. The media guidance applicationmay retrieve the threshold movement intensity from a server (e.g., mediaguidance data source 518) or the threshold movement intensity may havebeen set by a system administrator, or may be set by user input (e.g.,through user input interface 410). The media guidance application mayonly determine that the first user was moving during the first portionif the movement intensity associated with the first portion is above thethreshold movement intensity. If the movement intensity is below thethreshold movement intensity, the media guidance application maydetermine a new first portion of the media asset based on the firstmovement log. In this way, the media guidance application may notinclude movement events when inferring how much of the media asset wasviewed by the plurality of users or when calculating the viewing amountif the movement events represent negligible movement.

In some embodiments, the media guidance application identifies (e.g.,via control circuitry 404) a first portion of the media asset (e.g.,“Forrest Gump”) during which a first user was moving based on themovement intensities contained in the first movement log. In the casewhere the first portion of the media asset is made up of more than onemovement event, e.g., the first, second, and third movement events asdescribed above, the media guidance application may determine anaggregated movement intensity associated with the first portion. As usedherein, an “aggregated movement intensity associated with a portion” isdefined to mean a metric representing a combination of movementintensities for a plurality of movement events occurring during theportion. For example, to determine the aggregated movement intensity ofthe first portion, the media guidance application may determine (e.g.,via control circuitry 404), by extracting the movement intensities fromthe movement log, that the first movement event is associated with amovement intensity of 5, the second movement event is associated with amovement intensity of 3, and the third movement event is associated witha movement intensity of 7. The media guidance application may calculate(e.g., via control circuitry 404) a weighted combination of the movementintensities of the first, second, and third movement events to determinethat the aggregated movement intensity for the first portion is 5.Similarly, as discussed above, the media guidance application may onlydetermine (e.g., via control circuitry 404) that the first user wasmoving during the first portion if the aggregated movement intensityassociated with the first portion is above the threshold movementintensity.

In some embodiments, the media guidance application identifies (e.g.,via control circuitry 404) a first portion of the media asset duringwhich a first user was moving by comparing a movement event in the firstmovement log corresponding to the first portion with typicalcharacteristics of the first user's movement. The media guidanceapplication may determine typical characteristics of the first user'smovement by storing (e.g., in storage 408) a plurality of movement logsfor the first user occurring during the display of a plurality of mediaassets. The media guidance application may extract, from the storedplurality of movement logs for the first user, a plurality of movementevents in order to determine the typical characteristics of the firstuser's movements for the plurality of movement events. For example, themedia guidance application may determine that the user moved his or herarms frequently during the plurality of media assets. The media guidancemay compare a movement event of the first movement log with thedetermined typical characteristics of the first user's movement todetermine whether the movement event is similar to any of the determinedtypical characteristics. The media guidance application may onlydetermine (e.g., via control circuitry 404) that the first user wasmoving during the first portion if the media guidance applicationdetermines that the movement event corresponding to the first portion isnot similar to any of the typical characteristics of the first user'smovement.

Process 600 continues to 608, where the media guidance applicationidentifies (e.g., via control circuitry 404) a second portion of themedia asset (e.g., “Forrest Gump”) during which a second user associatedwith the second user equipment was moving. This may be done in a similarmanner as was done for the first movement log in 606 of process 600. Forexample, the media guidance application may determine when the seconduser moved (e.g., via control circuitry 404) by extracting the starttime and duration of a movement event from the second movement log, andmay determine that the second user moved from 8:40 PM to 8:50 PM. Themedia guidance application may determine, by extracting historical datapertaining to media generated for display at the user equipment, thatthe second user equipment (e.g., user equipment 502, 504, and 506) wasgenerating for display the tenth to twentieth minute of the media assetfrom 8:40 to 8:50 through an Internet page or on-demand. The mediaguidance application may correlate (e.g., via control circuitry 404) themovement event from 8:40 PM to 8:50 PM with the historical data todetermine that the second portion of the media asset during which thesecond user was moving is from the tenth minute to the twentieth minuteof the media asset.

Process 600 continues to 610, where the media guidance applicationdetermines (e.g., via control circuitry 404) an overlapping portion ofthe media asset (e.g., “Forrest Gump”) during which both the first andsecond users were moving. As used herein, an “overlapping portion” isdefined to mean a period of time during the media asset during which twoor more users were moving, e.g., a portion that is fully containedwithin the first and the second portion.

In some embodiments, the media guidance application may determine theoverlapping portion by comparing the start and end times of the firstportion to the start and end times of second portion. For example, themedia guidance application may compare (e.g., via control circuitry 404)the start time (e.g., the fifth minute of the media asset) of the firstportion to the start time (e.g., the tenth minute) and the end time(e.g., the fifteenth minute) of the second portion to determine that thestart time of the first portion is before the start time the secondportion. The media guidance application may further compare the end time(e.g., the fifteenth minute) of the first portion to the start time andthe end time of the second portion to determine that the end time of thefirst portion is between the start time and the end time of the secondportion. The media guidance application may then determine that thestart time of the overlapping portion is the start time of the secondportion (e.g., the tenth minute) and that the end time of theoverlapping portion is the end time of the first portion (e.g., thefifteenth minute) based on the comparisons. More details on how themedia guidance application determines the overlapping portion bycomparing the start times and end times of the first and second portionsare presented in relation to FIG. 9 below.

In other embodiments, the media guidance application may determine anoverlapping portion during which the first and second users were movingby determining (e.g., via control circuitry 404) for each increment(e.g., one minute) of the media asset whether the respective incrementis contained in the first portion and the second portion. In someembodiments, the media guidance application may determine (e.g., viacontrol circuitry 404) whether each increment is in the overlappingportion by determining whether the time of the increment is between thestart times and the end times of the first and second portions. Forexample, the eleventh minute is between the start time (e.g., fifthminute) and the end time (e.g., the fifteenth minute) of the firstportion and between the start time (e.g., the tenth minute) and the endtime (e.g., the twentieth minute) of the second portion, and istherefore contained in both the first and second portion and is part ofthe overlapping portion. All increments may be analyzed in this mannerto determine that the tenth, eleventh, twelfth, thirteenth, andfourteenth minutes are contained in both the first and second portions,and therefore represent the overlapping portion starting at the tenthminute and ending at the fifteenth minute.

Process 600 continues to 612, where the media guidance applicationdetermines (e.g., via control circuitry 404) a number of users that weremoving during the entirety of the overlapping portion of the mediaasset. In some embodiments, the media guidance application may determinethe number of users that were moving during the entirety of theoverlapping portion by receiving (e.g., via control circuitry 404)additional movement logs from the plurality of user equipment (e.g.,user equipment 502, 504, and 506). In some embodiments, the mediaguidance application may receive multiple movement logs from at least aportion of the plurality of user equipment. For example, the mediaguidance application may receive a third movement log from the firstuser equipment comprising a data structure representing a plurality ofmovement events of a third user. In some embodiments, the media guidanceapplication may detect (e.g., via control circuitry 404) the pluralityof movement events in the third movement log using the same motionsensor as was used to detect the plurality of movement events in thefirst movement log. In other embodiments, the media guidance applicationmay detect the third movement log using a different motion sensor (e.g.,the first and second users are each wearing an accelerometer) as wasused to detect the plurality of movement events in the first movementlog.

In some embodiments, after receiving the additional movement logs and inorder to determine that a user of the plurality of users associated withan additional movement log was moving for the entirety of theoverlapping portion, the media guidance application may extract (e.g.,via control circuitry 404), from the additional movement log, the starttimes and the end times of a plurality of movement events. In someembodiments, to determine if the user was moving for the entirety of theoverlapping portion, the media guidance application may compare (e.g.,via control circuitry 404) the start time of each movement event of theadditional movement log to the start time of the overlapping portion,and may compare the end time of each the movement event of theadditional movement log to the end time of the overlapping portion. Ifthe media guidance application determines that the start time (e.g., theninth minute of the media asset) of a movement event is before the starttime (e.g., the tenth minute) of the overlapping portion and the endtime (e.g., the seventeenth minute) of a movement event is after the endtime (e.g., the fifteenth minute) of the overlapping portion, that is,that the movement event encompasses the overlapping portion, then themedia guidance application may determine that the user was moving forthe entirety of the overlapping portion. The media guidance applicationmay then repeat this process for every additional movement log todetermine the number of users who were moving for the entirety of theoverlapping portion.

In some embodiments, to determine the number of users who were movingfor the entirety of the overlapping portion, the media guidanceapplication may (e.g., via control circuitry 404) increment a counterfor each user the media guidance application determines (e.g., viacontrol circuitry 404) moved for the entirety of the overlapping portionof the media asset as described above. The counter may be used to keeptrack of the total number of users that were moving for the entirety ofthe overlapping portion in the already analyzed additional movement logsas the media guidance application continues to analyze additionalmovement logs for movement events that encompass the entirety of theoverlapping portion. For example, the media guidance application, afterdetermining the overlapping portion as described in relation to 610 ofprocess 600, may create a counter variable starting with the value 2 (torepresent the first and second user moving for the entirety of theoverlapping portion) and store the counter in a memory (e.g., in storage408). Every time the media guidance application determines that a usermoved for the entirety of the overlapping portion, the counter's valuemay be increased by one until all the additional movement logs areanalyzed and a number of users who were moving for the entirety of theoverlapping portion is determined, e.g., is equal to the final value ofthe counter.

Process 600 continues to 614, where the media guidance applicationcomputes (e.g., via control circuitry 404) a value indicating how manyof the plurality of users were moving for the entirety of theoverlapping portion. For example, to determine the value indicating howmany of the plurality of users were moving for the entirety of theoverlapping portion, the media guidance application may compute (e.g.,via control circuitry 404) a percentage of the plurality of users thatwere moving for the entirety of the overlapping portion.

For example, to compute the percentage, the media guidance applicationmay retrieve (e.g., from storage 408) the counter, determined asdescribed above in 612 of process 600. The media guidance applicationmay also determine, for example, by determining the length of a list ofthe additional movement logs received, that the total number of movementlogs that the media guidance application received and analyzed a totalof 98 additional movement logs from the plurality of user equipment(e.g., user equipment 502, 504, and 506). The media guidance applicationmay determine (e.g., via control circuitry 404) that 100 users,including the first and second users, correspond to user equipmentgenerating for display the media asset because of the 98 receivedadditional movement logs and the first and second movement logs. Themedia guidance application may then determine that the value indicatinghow many of the plurality of users were moving for the entirety of theoverlapping portion is 30% by computing a quotient of the number ofusers who were moving for the entirety of the overlapping portion andthe total number of users corresponding to user equipment generating fordisplay the media asset.

Process 600 continues to 616, where the media guidance applicationdetermines (e.g., via control circuitry 404) if the value exceeds athreshold value. Because at least one user is likely moving at any givenpoint in the media asset, determining if greater than a threshold valuewere moving will ensure that the overlapping portion is significant fordetermining how much of the program users were engaged with. Forexample, if 100% of users were moving during a portion of the mediaasset, that portion is likely a very disengaging portion of the mediaasset and thus it is likely that very few people were watching the mediaasset during that portion. If 1% of people were moving during anotherportion of a media asset, then the vast majority of people were viewingthe media asset, and it may not be advantageous to use that portion torepresent that people did not view the program during that time. Thethreshold value may therefore be something in between: for example, thethreshold value may be 25%. If 25% of users were moving during a portionof the media asset, that may be enough to indicate that that portion wassubstantially disengaging. In some embodiments, the media guidanceapplication may determine the threshold value by calculating (e.g., viacontrol circuitry 404) an average and a statistical variation of aplurality of values indicating how many of a plurality of users weremoving for the entirety of a plurality of overlapping portions for aplurality of media assets. In this way, the media guidance applicationmay determine at what threshold value a significant number of users weremoving.

In some embodiments, to determine whether the value exceeds thethreshold value, the media guidance application may retrieve (e.g., viacontrol circuitry 404) the threshold value from a server (e.g., frommedia guidance data source 518 over communications network 514) or localstorage (e.g., storage 408), receive the threshold value from a database(e.g., media guidance data source 518 over communications network 514),receive the threshold value from a system administrator (e.g., overcommunications network 514), receive a user input of the threshold value(e.g., via user input interface 410), or any other suitable method forreceiving or retrieving the threshold value.

In some embodiments, to determine the threshold value, the mediaguidance application may retrieve or receive (e.g., via controlcircuitry 404 from media guidance data source 518 over communicationsnetwork 514) a function to determine the threshold value, and the mediaguidance application may execute (e.g., via control circuitry 404) thefunction to determine the threshold value. For example, the mediaguidance application may input multiple variables into the function todetermine the threshold value. Input variables to determine thethreshold value may be movement intensities, popularity of the show,etc.

In some embodiments, the media guidance application may usecharacteristics of the movement event to determine the threshold value.For example, the media guidance application may retrieve from a database(e.g., from media guidance data source 518 over communications network514) a data table relating the characteristics of a movement event todetermine whether the movement event indicates that the user was engagedor disengaged with the media asset. In some embodiments, the mediaguidance application may select the table based on the media asset, suchthat movement events can be analyzed in the context of the media beingdisplayed. For example, the media guidance application may determinebased on the data table that a user jumping up (e.g., a movementintensity of 2) may mean engagement in a football game, but mayalternatively indicate disengagement in a romantic comedy. In otherembodiments, the media guidance application may retrieve a standardizedtable for all media assets to determine whether the movement eventindicates that the user was engaged or disengaged with the media asset.For example, the media guidance application may determine that a userraising his arm to his ear represents disengagement in the program. Themedia guidance application may determine that the threshold value isrelatively high if the plurality of movement events for the plurality ofusers were on average movements that indicate engagement and maydetermine that the threshold value is relatively low if the plurality ofmovement events for the plurality of users were on average movementsthat indicate disengagement.

If the media guidance application determines (e.g., via controlcircuitry 404) that the value does not exceed the threshold value,process 600 continues to 606 and 608, where the media guidanceapplication may identify a third portion during which the first user wasmoving, and a fourth portion of the media asset during which the seconduser was moving. The third portion may be the same as the first portion,or the fourth portion may be the same as the second portion, but notboth. This is to ensure that a new pair of portions for the first andsecond users is being analyzed.

If the media guidance application determines (e.g., via controlcircuitry 404) that the value exceeds the threshold value, process 600continues to 618, where the media guidance application computes (e.g.,via control circuitry 404) a movement amount of the media asset duringwhich the plurality of users were moving based on the overlappingportion. As used herein, a “movement amount” is a metric representinghow much of a media asset, or a portion thereof, a plurality of userswere moving. For example, it may be determined that greater than athreshold number of the plurality of users were moving for 50% of theprogram, so the movement amount may be 50%. Because user movement mayrepresent that a user is not engaged with the program, the movementamount may be a good metric to determine for how much of a media asset,or portion thereof, users were engaged. The media guidance applicationmay determine the movement amount by determining the total duration ofthe media asset during which over a threshold number of users weremoving, and divide that by the total length of the media asset (e.g.,240 minutes).

In some embodiments, the media guidance application may determine (e.g.,via control circuitry 404) the total duration of the media asset duringwhich over a threshold number of users were moving by summing theduration of a plurality of overlapping portions, removing the durationof the overlapping portions that themselves overlap. In someembodiments, the media guidance application may determine (e.g., viacontrol circuitry 404) that there is only one overlapping portion, asdescribed above. For example, the media guidance application maydetermine that the only overlapping portion is from the fifth minute tothe fifteenth minute. The media guidance application may determine(e.g., via control circuitry 404) that the movement amount is 2.08% bydividing the total duration of the overlapping portions by the totallength of the media asset of 240 minutes.

In some embodiments, the media guidance application may determineadditional movement logs to calculate the movement amount. In someembodiments, the media guidance application may repeat (e.g., viacontrol circuitry 404) 606 to 616 of process 600 for the first andsecond movement logs to determine additional overlapping portions inorder to calculate the movement amount. In some embodiments, the mediaguidance application may repeat steps 604 to 606 with different movementlogs (e.g., a third movement log and a fourth movement log or the firstmovement log and a fifth movement log) to determine additionaloverlapping portions. In some embodiments, the media guidanceapplication may store (e.g., in storage 408 and at media guidance datasource 518) the additional overlapping portions and the overlappingportion in a data structure of overlapping portions identifying thestart time and the end time of each overlapping portion. In someembodiments, the media guidance application may retrieve (e.g., viacontrol circuitry 404 from media guidance data source 518 and storage408) the data structure of overlapping portions.

In some embodiments, the media guidance application (e.g., via controlcircuitry 404) may determine the total duration of the media assetduring which over a threshold number of users were moving by summing theduration of a plurality of overlapping portions, removing the durationof the overlapping portions that themselves overlap. In someembodiments, the media guidance application may determine (e.g., viacontrol circuitry 404) the total duration of the media asset duringwhich over a threshold number of users were moving by determining thatnone of the plurality of overlapping portions themselves overlap. Themedia guidance application may do so by comparing the start time and endtime of each of the plurality of overlapping portions to the start timeand end time of each other of the start times and end times of theplurality of overlapping portions to determine that the start time northe end time of each of the plurality of overlapping portions fallbetween a start time or end time of another overlapping portion. Themedia guidance application may then determine (e.g., via controlcircuitry 404) the total duration of the media asset during which over athreshold number of users were moving as a sum of the durations of theoverlapping portions.

In some embodiments, the media guidance application may determine (e.g.,via control circuitry 404) the total duration of the media asset duringwhich over a threshold number of users were moving by determining (e.g.,via control circuitry 404) that a first overlapping portion and a secondoverlapping portion of the plurality of overlapping portions themselvesoverlap. In response, the media guidance application may create (e.g.,via control circuitry 404) and store (e.g., in storage 408), in the datastructure of overlapping portions, a new overlapping portion in asimilar manner to how a single overlapping portion is created from afirst and second portion, as discussed in 610 of process 600. The mediaguidance application may delete (e.g., via control circuitry 404) thefirst and second overlapping portions from the data structure ofoverlapping portions (e.g., storage 408) such that the first and secondoverlapping portions are removed from the calculation of the totalduration of the media asset during which over a threshold number ofusers were moving. After this process is completed for all overlappingportions which themselves overlap, the media guidance application maythen determine (e.g., via control circuitry 404) the total duration ofthe media asset during which over a threshold number of users weremoving as a sum of the remaining overlapping portions in the datastructure of overlapping portions.

Process 600 continues to 620, where the media guidance applicationinfers (e.g., via control circuitry 404) how much of the media asset wasviewed by the plurality of users. In some embodiments, the mediaguidance application may compute (e.g., via control circuitry 404) aviewing amount to determine how much of the media asset was viewed bythe plurality of users. As used herein, a “viewing amount” is a metricrepresenting how much of a media asset, or a portion thereof, was viewedby the plurality of users. The viewing amount may additionally representhow engaged the users were in the media asset. The media guidanceapplication may infer the viewing amount by retrieving (e.g., from mediaguidance data source 518) a function relating the movement amount to theviewing amount and inputting the movement amount into the function todetermine the viewing amount. Additional details for this calculationcan be found below in the discussion of FIG. 11. In some embodiments,the media guidance may proceed to store the inference (e.g., in storage408 and media guidance data source 518). In some embodiments, the mediaguidance may proceed to generate for display (e.g., on display 412) anindication of the inference.

In some embodiments, the media guidance application may includeadditional data in inferring how much of the media asset was viewed bythe plurality of users. The media guidance application may use theadditional data to further refine the inference. In some embodiments,the media guidance application may include (e.g., via control circuitry404) the number of movement events in the inference or in thecalculation of the viewing amount. If a user moves many times, then thismay mean that the user is less engaged in the program. For example, themedia guidance application may determine (e.g., via control circuitry404), by determining the total number of movement events for theplurality of users in the first movement log, the second movement log,and the plurality of movement logs, a value representing the number ofmovement events. For example, the value representing the number ofmovement events may be the total number of movement events, the totalnumber of movement events per, e.g., second, minute, or hour of themedia asset, the total number of movement events during the media assetfor the plurality of users, the number of movement events per the totalnumber of movement logs received, or any other suitable metric orcombination thereof. The media guidance application may then infer howmuch of the media asset was viewed by the plurality of users based onthe value representing the number of movement events for the pluralityof users. For example, the value representing the number of movementevents for the plurality of users may be an input in a function used tocalculate a viewing amount.

In some embodiments, the media guidance application may include (e.g.,via control circuitry 404) biometric data in inferring how much of themedia asset was viewed by a plurality of users. Examples of biometricdata for a user include gyroscopic movement, gyroscopic movementvolatility, duration between gyroscopic movement events, heart rate,heart rate acceleration or deceleration, heart rate relative to theuser's normal asleep, at-rest, active, or strenuous heart rates,duration between heart rate changes, respiratory rate, respiratory rateacceleration or deceleration, respiratory rate relative to the user'snormal asleep, at-rest, active, or strenuous respiratory rates, durationbetween respiratory rate changes, or any other suitable biometric dataor combination thereof. The media guidance application may use thisdata, for example, as inputs into the function to determine the viewingamount from the movement amount. More details on how the media guidanceapplication includes biometric data in inferring how much of the mediaasset was viewed by a plurality of users are presented in relation toFIG. 11 below.

FIG. 7 is a flowchart of illustrative steps for determining that aplurality of user equipment corresponding to a plurality of users aregenerating for display a media asset, in accordance with someembodiments of the disclosure. For example, a media guidance applicationmay instruct control circuitry 404 to execute the elements of process700. Process 700 may be executed as part of 602 in process 600 of FIG.6.

Process 700 begins at 702, where the media guidance application receives(e.g., via control circuitry 404) an indication of a request for mediafrom a user equipment (e.g., user equipment 502, 504, and 506). Process700 continues to 704, where the media guidance application extracts(e.g., via control circuitry 404) the source and the time of the requestfrom the indication of a request for media. For example, the mediaguidance application may determine that the source requested was channel3, and the time of the request was 6:30 PM.

Process 700 continues to 706, where the media guidance applicationreceives (e.g., via control circuitry 404) a presentation data tablefrom a database (e.g., storage 408 and media guidance data source 518over communications network 514) that indicates that a plurality ofsources (e.g. media content source 516) are providing a plurality ofmedia assets at a plurality of display times. As used herein, a“presentation data table” is defined to mean a data structure thatrelates media assets, sources, and display times. Because the indicationfor the request for media may not indicate the title of the media asset,it may be important that the media guidance application identify themedia asset displayed in response to the request. In some embodiments,the presentation data table may be a list of entries, each entryincluding a field containing an identifier of a source (e.g. mediacontent source 516), a field containing an identifier of a start time, afield containing an identifier of an end time, and a field containing anidentifier of a media asset being provided by the source between thestart time and the end time. In other embodiments, the media guidanceapplication may determine that the data table is a matrix, where thecolumns, for example, represent time periods and the rows representsources. The data table may have row identifiers for each rowidentifying the source represented by the respective row, and may havecolumn identifiers for each column identifying the time periodrepresented by the respective column. Each entry in a respective row andrespective column in the matrix may contain an identifier of a mediaasset being provided on the source corresponding to the respective rowand during the time period corresponding to the respective column.

Process 700 continues to 708, where the media guidance applicationcompares (e.g., via control circuitry 404) the source to the pluralityof sources. In some embodiments, the media guidance application maycompare the source to the plurality of sources by searching (e.g., viacontrol circuitry 404) the data table for all entries that include anidentifier of the source in the field containing the identifier of asource. The media guidance application may store the results of thesearch in memory (e.g., in storage 408). In some embodiments, the mediaguidance application may compare the source to the plurality of sourcesby searching the row identifiers of the matrix to identify the row thatcorresponds to the source.

Process 700 continues to 708, where the media guidance applicationcompares (e.g., via control circuitry 404) the time of the request tothe plurality of display times. For example, the media guidanceapplication may compare the time of the request to the plurality ofdisplay times by accessing the results of the search from the memory(e.g., storage 408) and searching the results to identify a final entrythat has a start time less than or equal to the time of the request andan end time greater than the time of the request. In some embodiments,the media guidance application may compare the time of the request tothe plurality of display times by searching (e.g., via control circuitry404) the column identifiers to identify the column that corresponds to atime period that encapsulates the time of the request.

Process 700 continues to 708, where the media guidance applicationdetermines (e.g., via control circuitry 404) that the request isassociated with the media asset. In some embodiments, to determine thatthe request is associated with the media asset, the media guidanceapplication may extract (e.g., via control circuitry 404), from thefield of the final entry containing an identifier of a media asset, theidentifier of the media asset to associate the request with the mediaasset. In some embodiments, to determine that the request is associatedwith the media asset, the media guidance application may access (e.g.,via control circuitry 404) the entry in the matrix corresponding to theidentified column and the identified row. The media guidance applicationmay extract, from the entry, the identifier of the media asset toassociate the request with the media asset.

Process 700 continues to 714, where the media guidance applicationdetermines (e.g., via control circuitry 404) that the user equipment isgenerating for display the media asset. The media guidance applicationmay determine that the user equipment is generating for display themedia asset by determining that the request is associated with the mediaasset. Because the request is associated with the media asset, the userequipment from which the indication of the request for media isgenerating for display the media asset.

FIG. 8 shows an illustrative example of a graphic representation ofinformation contained in illustrative data structures used to determinean overlapping portion of a media asset during which a first and seconduser were moving, in accordance with some embodiments of the disclosure.For example, timeline 802 may represent a data structure representingthe display of the media asset or a portion thereof, timeline 808 mayrepresent the first movement log, timeline 822 may represent the seconddata structure, and timeline 838 may represent the data structure ofoverlapping portions. The data structures corresponding to timelines802, 808, 822, and 838 may be stored in storage (e.g., storage 408) ofone or more user equipment (e.g., any of the user equipment listed inFIGS. 4-5), or remotely at a server (e.g., media guidance data source518) accessible via a communications network (e.g., communicationsnetwork 514). The media guidance application may be executed by one ormore user equipment (e.g., any of the user equipment listed in FIGS.4-5) to store and fetch data from the data structures corresponding totimelines 802, 808, 822, and 838.

Timeline 802 may represent the timeline for the display of the mediaasset, or a portion thereof. The media asset may start at start time804, and end at end time 806. For example, the media asset may start at0 minutes and may end at 30 minutes. In some embodiments, timeline 802may represent only the display of the media asset and not include anysupplemental video content included during the display of the mediaasset. For example, supplemental video content may be inserted at minuteseven of the media asset, however, the time of the supplemental videocontent is not included in timeline 802. Only including in the timelinethe display of the media asset prevents movement events during thedisplay of supplemental video content from being included in theaudience engagement calculation. In other embodiments, timeline 802 mayrepresent both the display of the media asset in addition to the displayof supplemental video content. For example, supplemental video contentmay be shown from the seventh minute to the eighth minute of timeline802. Inclusion of the supplemental video content in the timeline mayhelp to determine audience engagement during the supplemental videocontent.

Timeline 808 may represent the movement of a first user. For example,timeline 808 may be a graphical representation of the first movement logas described above in relation to 604 of process 600 in FIG. 6. Timeline808 may be correlated to timeline 802, and thus may represent movementoccurring while the first user equipment (e.g., user equipment 502, 504,and 506) is generating for display the media asset. The media guidanceapplication may correlate timeline 802 and timeline 808 as describedabove with relation to 606 in process 600 of FIG. 6. Timeline 808contains two movement events, movement event 810 and movement event 816.Movement event 810 may start at start time 812 and end at end time 814.For example, start time 812 may be the start time of the first portion(e.g., the fifth minute of the media asset) described in 606 in process600 of FIG. 6. End time 814 may be the end time of the first portion(e.g. the fifteenth minute of the media asset). Movement event 816 maystart at start time 818 and end at end time 820. For example, start time818 may be at the twenty-fifth minute of the media asset, and end time820 may be at the twenty-eighth minute of the media asset.

Timeline 822 may represent the movement of a second user. For example,timeline 822 may be a graphical representation of the second movementlog as described above in relation to 604 of process 600 in FIG. 6.Timeline 822 may be correlated to timeline 802, and thus may representmovement occurring while the second user equipment (e.g., user equipment502, 504, and 506) is generating for display the media asset. The mediaguidance application may correlate timeline 802 and timeline 822 asdescribed above with relation to 608 in process 600 of FIG. 6. Timeline808 contains three movement events, movement event 824, movement event826, and movement event 832. Movement event 824 may start at start time828 and end at end time 830. For example, start time 828 may be thestart time of the second portion (e.g., the tenth minute of the mediaasset) described in 608 in process 600 of FIG. 6. End time 830 may bethe end time of the second portion (e.g., the twentieth minute of themedia asset). Movement event 832 may start at start time 834 and end atend time 836. For example, start time 834 may be at the twenty-fourthminute of the media asset, and end time 836 may be at the twenty-ninthminute of the media asset.

Timeline 838 may represent portions of the media asset during which thefirst and second user were moving. For example, timeline 838 may be agraphical representation of the data structure of overlapping portionsas described above in the discussion of 618 of process 600 in FIG. 6.Media guidance application may create the data structure for timeline838 as described above in the discussion of 610 and 618 of process 600in FIG. 6.

Timeline 838 contains two overlapping portions, overlapping portion 840and overlapping portion 846. It should be noted that movement event 824of timeline 822 does not overlap with any movement event in timeline808, and therefore does not contribute to any overlapping portion.Overlapping portion 840 starts at start time 842 and ends at end time844. For example, start time 842 may be the start time of theoverlapping portion (e.g., the tenth minute of the media asset)described in 610 in process 600 of FIG. 6. End time 844 may be the endtime of the overlapping portion (e.g., the fifteenth minute of the mediaasset). Start time 842 corresponds to start time 828 of timeline 822,and end time 844 corresponds to end time 814 of timeline 808.Overlapping portion 840 may be determined as described above in relationto 610 of process 600 in FIG. 6, and described further below in FIG. 9.Overlapping portion 846 starts at start time 848 and ends at end time850. Start time 848 may correlate to start time 818 of timeline 808(e.g., the twenty-fifth minute), and end time 850 may correlate to endtime 820 of timeline 808 (e.g., the twenty eighth minute). Overlappingportion 840 may be determined as described above in relation to 610 and618 of process 600 in FIG. 6, and described further below in FIG. 9.

FIG. 9 is a flowchart of illustrative steps for analyzing datastructures from two movement logs to determining an overlapping portionof a media asset during which a first and a second user were moving, inaccordance with some embodiments of the disclosure. Process 900 may beexecuted as part of 610 in process 600 of FIG. 6. For example, a mediaguidance application may instruct control circuitry 404 to execute theelements of process 900.

Process 900 begins at 902, where the media guidance application extracts(e.g., via control circuitry 404) from a first movement log a first datastructure representing a plurality of movement events for a first user.For example, the first movement log may be the first movement log asdescribed in relation to 604 in process 600 of FIG. 6. Process 900continues to 904, where the media guidance application extracts (e.g.,via control circuitry 404) from a second movement log a second datastructure representing a plurality of movement events for a second user.For example, the second movement log may be the second movement log asdescribed in relation to 604 in process 600 of FIG. 6.

Process 900 continues to 906, where the media guidance applicationanalyzes (e.g., via control circuitry 404) the first data structure todetermine a first time during a media asset at which the first userstarted to move and a second time at which the first user stoppedmoving. For example, to determine the first time and the second time,the media guidance application may determine (e.g., via controlcircuitry 404) a first portion as described above in relation to 606 inprocess 600 of FIG. 6. The media guidance application may proceed toidentify the start time (e.g., the fifth minute) of the first portion asthe first time and may identify the end time (e.g., the fifteenthminute) of the first portion as the second time.

Process 900 continues to 908, where the media guidance applicationanalyzes (e.g., via control circuitry 404) the second data structure todetermine a third time during a media asset at which the second userstarted to move and a fourth time at which the second user stoppedmoving. For example, the media guidance application may determine (e.g.,via control circuitry 404) the second portion as described above inrelation to 608 in process 600 of FIG. 6. For example, to determine thethird time and the fourth time, media guidance application may determine(e.g., via control circuitry 404) a second portion as described above inrelation to 608 in process 600 of FIG. 6. The media guidance applicationmay proceed to identify the start time (e.g., the tenth minute) of thesecond portion as the third time and may identify the end time (e.g.,the twentieth minute) of the second portion as the fourth time.

To determine the overlapping portion, the media guidance application maydetermine what portion of the first and second portions is completelycontained within both the first and second portions. Five scenarios arepossible for a first and second portion: the first portion is completelyencompassed by the second portion (e.g., movement event 816 and movementevent 832), the second portion is completely encompassed by the firstportion, the first portion starts before the start of the second portionbut ends between the start and end time of the second portion (e.g.,movement event 810 and movement event 830), the second portion startsbefore the start of the first portion but ends between the start and endtime of the first portion, or there is no overlap. The media guidanceapplication may determine which scenario the first and second portionsfall into using process 900.

Process 900 continues to 908, where the media guidance applicationdetermines (e.g., via control circuitry 404) if the third time and/orthe fourth time is between the first and second time, that is, that thethird time and/or fourth time is greater than the first time but lessthan the second time. If the media guidance application determines thatneither the third nor the fourth time is between the first and secondtime, process 900 continues to 922, where the media guidance applicationdetermines (e.g., via control circuitry 404) if the first and secondtime are both between the third and fourth times, that is, that both thefirst time and second time are greater than the third time and less thanthe fourth time. If the media guidance application determines that thefirst and second time are both between the third and fourth times,process 900 continues to 924, where the media guidance applicationoutputs (e.g., via control circuitry 404) an overlapping portion (e.g.,overlapping portion 846) that begins at the first time and ends at thesecond time.

If, at 922 of process 900, the media guidance application determinesthat the first and second times are not between the third and fourthtimes and therefore do not overlap, process 900 continues to 906 and908, where the media guidance application may determine (e.g., viacontrol circuitry 404) a new first time, a new second time, a new thirdtime, and a new fourth time based on the first and second datastructures as described above. At least one of the new first and secondtimes, and the new third and fourth times, are different than theiroriginal counterparts, such that a new comparison can be made.

Returning to 908 of process 900, if the media guidance applicationdetermines that the third time and/or the fourth time is between thefirst and second time, process 900 continues to 912, where the mediaguidance application determines (e.g., via control circuitry 404) if thethird time is greater than the first time. If the media guidanceapplication determines that the third time is not greater than thefirst, process 900 continues to 920, where the media guidanceapplication outputs (e.g., via control circuitry 404) an overlappingportion that begins at the first time and ends at the fourth time.

If, at 922 of process 900, the media guidance application determinesthat the third time is greater than the first, process 900 continues to914, where the media guidance application determines (e.g., via controlcircuitry 404) if the fourth time is less than the second time. If themedia guidance application determines that the fourth time is less thanthe second time, process 900 continues to 916, where the media guidanceapplication outputs (e.g., via control circuitry 404) an overlappingportion that begins at the third time and ends at the fourth time. If,at 914 of process 900, the media guidance application determines thatthe fourth time is not less than the second time, process 900 continuesto 918, where the media guidance application outputs (e.g., via controlcircuitry 404) an overlapping portion that begins at the third time andends at the second time (e.g., overlapping portion 840 and theoverlapping portion as described in relation to 610 in process 600 ofFIG. 6).

FIG. 10 is a flowchart of illustrative steps for determining the numberof users that were moving during an entirety of an overlapping portionof a media asset, in accordance with some embodiments of the disclosure.Process 1000 may be executed as part of 612 in process 600 of FIG. 6.For example, a media guidance application may instruct control circuitry404 to execute the elements of process 1000.

Process 1000 begins at 1002, where the media guidance applicationreceives (e.g., via control circuitry 404) a plurality of movement logsfrom a plurality of user equipment (e.g., user equipment 502, 504, and506) generating for display (e.g., on display 412) a media asset. Forexample, the media guidance application may receive the plurality ofmovement logs in a similar manner as described in 612 of process 600 inFIG. 6.

Process 1000 continues to 1004, where the media guidance applicationselects (e.g., via control circuitry 404) a movement log of theplurality of movement logs associated with a user of the plurality ofusers. The media guidance application may select the movement log basedon an order in which the plurality of movement logs were received, ormay select the movement log randomly. The media guidance application maycreate a data structure containing the plurality of movement logs, andmay select the first movement log in the data structure.

Process 1000 continues to 1006, where the media guidance applicationextracts (e.g., via control circuitry 404), from the movement log, adata structure representing a plurality of movement events. Process 1000continues to 1008, where the media guidance application analyzes (e.g.,via control circuitry 404) the data structure to determine a start timefor a movement event and an end time for the movement event. In someembodiments, to determine the start time and an end time of a movementevent, the media guidance application may select (e.g., via controlcircuitry 404) a movement event at random from the data structure. Inother embodiments, the media guidance application may select (e.g., viacontrol circuitry 404) a movement event in the order the movement eventoccurred. In other embodiments, the media guidance application maycreate (e.g., via control circuitry 404) and store (e.g., in storage408) a temporary list with all of the movement events of the movementlog, and select the first entry in the temporary list. To determine thestart time and end time of the selected movement event, the mediaguidance may extract (e.g., via control circuitry 404), from the datastructure of the movement log, a start time of the movement event and anend time of the movement event. The media guidance application may do soin a similar manner as described in relation to 606 in process 600 inFIG. 6 and 906 in process 900 in FIG. 9. For example, the media guidanceapplication may determine that the start time of a movement event is thesecond minute of the media asset and the end time of the movement eventis the sixteenth minute of the media asset.

Process 1000 continues to 1010, where the media guidance applicationdetermines (e.g., via control circuitry 404) whether the start time isbefore the start of an overlapping portion (e.g., overlapping portion840 of FIG. 8 and the overlapping portion as discussed in relation to610 of process 600 of FIG. 6) and the end time is after the end of theoverlapping portion. If the media guidance application determines thateither the start time is not before the start of an overlapping portionor the end time is not after the end of the overlapping portion, e.g.,the user was not moving for the entirety of the overlapping portion,process 1000 continues to 1012 where the media guidance applicationdetermines (e.g., via control circuitry 404) if there are more movementevents for the user. For example, the media guidance application maydetermine whether the movement event is the last movement event in thetemporary list. If the media guidance application determines that thereare other movement logs e.g., by determining that the movement event isnot the last movement event in the temporary list, process 1000continues to 1008 where the media guidance application analyzes (e.g.,via control circuitry 404) a new movement event. If, at 1012 of process1010, the media guidance application instead determines that there areother movement logs, process 1000 continues to 1016.

Returning to 1010 of process 1000, if the media guidance applicationdetermines that the start time is before the start of an overlappingportion and the end time is after the end of the overlapping portion,e.g., the user was moving for the entirety of the overlapping portion,process 1000 continues to 1014 where the media guidance applicationincreases (e.g., via control circuitry 404) a number representing thenumber of users that were moving during the entirety of the overlappingportion. The number may be the counter as discussed in relation to 612of process 600 in FIG. 6. The number may be stored in storage (e.g., instorage 408) after each increment.

Process 1000 continues to 1016, where the media guidance applicationdetermines (e.g., via control circuitry 404) if there are more movementlogs to analyze. This is to ensure that all received movement logs areanalyzed. In some embodiments, after receiving the plurality of movementlogs in 1002 of 1000, the media guidance application may create (e.g.,via control circuitry 404) and store (e.g., in storage 408) a list ofthe plurality of movement logs. In order to keep track of the movementlogs already analyzed such that the media guidance application maydetermine that there are no more movement logs, upon continuing to 1016of process 1000, the media guidance application may remove (e.g., viacontrol circuitry 404) the movement log selected in 1004 of process 1000from the list. To determine whether there are more movement logs toanalyze, the media guidance application may then determine (e.g., viacontrol circuitry 404) if the length of the list is zero at 1016 ofprocess 1000. If the media guidance application determines that thelength of the list is greater than zero, then there are additionalmovement logs to analyze, and process 1000 continues to 1004 and themedia guidance application selects a next movement log of the pluralityof movement logs. This process may continue until the media guidanceapplication determines that the length of the list is zero, meaningthere are no additional movement logs to analyze and all movement logshave been analyzed, in which case process 1000 continues to 1018.

In other embodiments, in order to determine (e.g., via control circuitry404) if there are more movement logs to analyze, the media guidanceapplication may create (e.g., via control circuitry 404) and store(e.g., in storage 408) a second counter, and increment the secondcounter upon reaching 1016 of process 1000. The media guidanceapplication may determine, at 1016 of process 1000, that the secondcounter is less than the number of received movement logs to determinethat there are more movement logs to analyze. In response, process 1000continues to 1004 and a new movement log of the plurality of movementlogs is selected. If, at 1016 of process 1000, the media guidanceapplication determines that the second counter is equal to the number ofreceived movement logs, e.g., that there are no additional movement logsto analyze, process 1000 continues to 1018.

Process 1000 continues to 1018, where the media guidance applicationoutputs (e.g., via control circuitry 404) the number representing thenumber of users that were moving during the entirety of the overlappingportion. In some embodiments, the media guidance application may outputthe first counter, as discussed above. The media guidance applicationmay, in turn, use the counter in 614 of process 600 of FIG. 6.

FIG. 11 is a flowchart of illustrative steps for inferring how much ofthe media asset was viewed by the plurality of users, in accordance withsome embodiments of the disclosure. Process 1100 may be executed as partof 618 in process 600 of FIG. 6. For example, a media guidanceapplication may instruct control circuitry 404 to execute the elementsof process 1100.

Process 1100 begins at 1102, where the media guidance applicationdetermines (e.g., via control circuitry 404 from storage 408) a functioncorrelating a movement amount to a viewing amount. In some embodiments,the media guidance application may access (e.g., via control circuitry404) the function from a database (e.g., media guidance data source 518)or storage (e.g., storage 408).

A “function correlating a movement amount to a viewing amount” may beany subroutine into which a movement amount is input that outputs aviewing amount when executed. The function correlating a movement amountto a viewing amount may inversely correlate the movement amount and theviewing amount. For example, the media guidance application maydetermine that the function indicates that the viewing amount is oneminus the movement amount.

In some embodiments, the function may take multiple inputs, for example,biometric data or other movement event data described above in relationto 620 of process 600 in FIG. 6. As an illustrative example, if themedia guidance application determines that, on average, users tended tohave many changes in heart rate during the program(accelerations/decelerations) by analyzing data structures received fromthe plurality of user equipment containing the times of theaccelerations in a similar manner to process 600 in FIG. 6, the functionmay yield, on average, lower viewing scores. Many accelerations of heartrate may indicate that the user was distracted or their focus shiftedwhile viewing the program. Alternatively, if the media guidanceapplication determines (e.g., via control circuitry 404), by accessingmetadata associated with the media asset, that the program is in thegenre “Horror,” more accelerations of users' heart rates, or increasesin the respiratory rate, may indicate that the users were paying moreattention, and thus lead to an on average increase in the viewing amountby inputting the average number of increases in the heartrate/respiratory rate of the users into the function.

In some embodiments, the function may accept movement intensities orcharacteristics of movement events as an input. For example, asdescribed above in relation to 604 of process 600 in FIG. 6, themovement logs may contain movement intensities or may be useable toinfer movement intensities. For example, if the media guidanceapplication determines that the aggregated movement intensities for theoverlapping portions are on average high, then the viewing amounts maybe on average lowered. However, if the media guidance applicationdetermines that the movement intensities for the overlapping portionsindicate that the users were on average engaged with the media asset, asdescribed in relation to 616 of process 600 in FIG. 6, then the viewingamounts may be on average higher.

Process 1100 continues to 1104, where the media guidance applicationinputs (e.g., via control circuitry 404) the movement amount into thefunction. For example, the media guidance application may call (e.g.,via control circuitry 404) the function subroutine from memory (e.g.from storage 408) and input the movement amount into the call of thesubroutine. Additionally, the media guidance application may input anyadditional data into the call of the subroutine. Process 1100 continuesto 1106, the media guidance application evaluates (e.g., via controlcircuitry 404) the function to determine the viewing amount for themedia asset. In some embodiments, the media guidance application mayoutput the viewing amount for the media asset. In some embodiments, themedia guidance application may store (e.g., in storage 408) the viewingamount for the media asset.

FIG. 12 is a flowchart of illustrative steps for determining andrecommending that supplemental video content be associated with a firstsegment or a second segment of a media asset, in accordance with someembodiments of the disclosure. For example, a media guidance applicationmay instruct control circuitry 404 to execute the elements of process1200. In this way, the media guidance application may recommend segmentsto supplemental video providers that are most viewed by the users. Thismay ultimately allow supplemental video providers to reach the widestaudience.

Process 1200 begins at 1202, where the media guidance applicationcomputes (e.g., via control circuitry 404), based on a first overlappingportion (e.g., overlapping portion 840), a first movement amount of afirst segment of a media asset during which a first portion of aplurality of users were moving. For example, in order to calculate thefirst movement amount, the media guidance application may determine(e.g., via control circuitry 404) that the first overlapping portion maybe overlapping portion 840 of FIG. 8. The media guidance application maycompute (e.g., via control circuitry 404) the first movement amount asdescribed above in relation to 618 of process 600 in FIG. 6. Forexample, the media guidance application may determine that the firstoverlapping portion is the overlapping portion as described above inrelation to 610 of process 600 in FIG. 6, which is five minutes long(from the tenth minute to the fifteenth minute of the media asset) andmay be the only overlapping portion in the first segment, which may bethirty minutes long (from the start of the program to the thirtiethminute). Thus, the media guidance application may determine that themovement amount for the first segment may be 16.7% by dividing the totalduration of five minutes for the overlapping portion by the total lengthof the segment of 30 minutes.

Process 1200 continues to 1204, where the media guidance applicationcomputes (e.g., via control circuitry 404), based on a secondoverlapping portion, a second movement amount of a second segment of themedia asset during which a second portion of the plurality of users weremoving. For example, the media guidance application may compute (e.g.,via control circuitry 404) the second movement amount in a similarmanner as described above in relation to 618 of process 600 in FIG. 6and as described above in relation to 1202 of process 1200. For example,the media guidance application may determine that the second overlappingportion is the portion of the media asset lasting from the thirty-secondminute to the thirty-sixth minute, and may be four minutes long. Themedia guidance application may determine that the second overlappingportion is the only overlapping portion in the second segment, which maybe ten minutes long (from the thirtieth minute of the program to thefortieth minute). Thus, the media guidance application may determinethat the movement amount for the first segments is 40%.

Process 1200 continues to 1206, where the media guidance applicationinfers (e.g., via control circuitry 404) a first viewing amountrepresenting how much of the first segment of the media asset was viewedby the plurality of users. For example, the media guidance application(e.g., via control circuitry 404) may infer the first viewing amount ina manner similar to the processes described above in relation to 620 ofprocess 600 in FIG. 6 or in relation to process 1100 in FIG. 11. Forexample, the media guidance application may determine that a functioncorrelating a movement amount to a viewing amount, by accessing adatabase (e.g., media guidance data source 518), that the function isone minus the movement amount. The media guidance application mayexecute the function and determine that the first viewing amount is83.3%.

Process 1200 continues to 1208, where the media guidance applicationinfers (e.g., via control circuitry 404) a second viewing amountrepresenting how much of the second segment of the media asset wasviewed by the plurality of users. For example, the media guidanceapplication (e.g., via control circuitry 404) may infer the secondviewing amount in a manner similar to the processes described above inrelation to 620 of process 600 in FIG. 6, in relation to process 1100 inFIG. 11, or in relation to 1208 of process 1200. For example, the mediaguidance application may determine (e.g., via control circuitry 404)that the second viewing amount is 60%.

Process 1200 continues to 1210, where the media guidance applicationdetermines (e.g., via control circuitry 404) whether the first viewingamount exceeds the second viewing amount.

If the media guidance application determines that the first viewingamount exceeds the second viewing amount, process 1200 continues to1212, where the media guidance application recommends (e.g., via controlcircuitry 404) that supplemental video content be associated with thefirst segment of the media asset. This recommendation may allowsupplemental content providers to choose the segment in a media assetthat more users were engaged with, meaning that more users are likely tobe engaged with supplemental video content inserted into that segment.As used herein, “content associated with” media is defined to meancontent chosen for display immediately before, during, for the entiretyof, or immediately after the display of the media the video content isassociated with. For example, video content, such as a director'scommentary on a scene or a blooper reel for the scene, may be associatedwith the scene, such that the director's commentary is displayedimmediately after the scene or as an overlay displayed simultaneouslywith the scene. Content such as textual commentary, trivia, additionalinformation, social media posts, still images, or any other suitablecontent may be displayed simultaneously with the scene in an overlay oras a distinct section of the screen.

In some embodiments, the media guidance application may automaticallyassociate (e.g., via control circuitry 404) the supplemental videocontent with the first segment of the media asset without further userinput in response to determining that the first viewing amount exceedsthe second viewing amount. The media guidance application mayautomatically associate the supplemental video content with the firstsegment of the media asset by storing an association data structure instorage (e.g., storage 408 and media guidance data source 518). As usedherein, an “association data structure” is a data structure thatidentifies supplemental video content and media, and is used todetermine at what time of the media asset to insert the supplementalvideo content. For example, an association data structure may includeany or all of a field containing an identifier of the media asset, afield containing an identifier of the first segment, and a fieldcontaining an identifier of the supplemental video content, and anidentifier of a time in the first segment of the media asset at whichthe supplemental video content should be inserted. This may allow userequipment (e.g., user equipment 502, 504, and 506) to determine whatsupplemental video content to access (e.g., from supplemental contentsource 524 over communications network 514) and when, while generatingfor display the media asset, to insert the supplemental video content.For example, the media guidance application may receive (e.g., frommedia guidance data source 516 over communications network 514) theassociation data structure with the media asset. The media guidanceapplication may extract the identifier of a time in the first segment ofthe media asset at which the supplemental video content should beinserted, and at that time, access (e.g., from supplemental contentsource 524) the supplemental content and generate said supplementalvideo content for display.

In some embodiments, the media guidance application may recommend thatthe supplemental video content be associated with the first segment ofthe media asset by generating for display (e.g., on display 420) analert identifying the first segment of the media asset and thesupplemental content. In some embodiments, the media guidanceapplication may receive (e.g., via control circuitry 404) a userselection of the alert, or an option in the alert, to associatesupplemental video content with the first segment of the media asset. Inresponse, the media guidance application may associate the supplementalcontent with the media asset, as discussed above.

Returning to 1210 of process 1200, if the media guidance applicationdetermines that the second viewing amount does not exceed the secondviewing amount, process 1200 continues to 1214, where the media guidanceapplication recommends (e.g., via control circuitry 404) thatsupplemental video content be associated with the second segment of themedia asset. This may be similar to the recommendation as describedabove in relation to 1212 of process 1200 in FIG. 12.

Segments or programs with similar characteristics may keep the audienceengaged to a similar degree. For example, an action scene or a fightscene may keep audiences more engaged than a drama or exposition scene.The media guidance application may associate supplemental video contentbased on the determination that a certain characteristic is moreengaging. In this way, the media guidance application may not have todetermine viewing amounts for every media asset of a plurality of mediaassets to recommend with what segments of the plurality of media assetssupplemental video content should be associated, but may rather use datarelating to segment characteristics to make a similar recommendation.

In some embodiments, the media guidance application may determine (e.g.,via control circuitry 404) that the first segment is associated with afirst characteristic and the second segment is associated with a secondcharacteristic in order to determine which characteristic may be moreengaging. For example, the first or second characteristic may be any oneof genre, order in the media asset (e.g., first or second segment), type(e.g., supplemental content or program), length, on-screen event (e.g.,fight scene, romantic reunion), Freytag phase (e.g., exposition,climax), user rating, popularity, or any other suitable characteristicor combination thereof. For example, the media guidance application maydetermine (e.g., via control circuitry 404) the first characteristic andthe second characteristic by analyzing metadata associated with themedia asset.

In some embodiments, the media guidance application may identify (e.g.,via control circuitry 404), after determining that the first viewingamount exceeds the second viewing amount in 1210 of process 1200 in FIG.12, a second media asset comprising a third segment associated with thefirst characteristic, as the first characteristic has been determined tobe more engaging to the user when compared to the second characteristic.For example, the media guidance application may identify the thirdsegment by searching a database of media assets (e.g., in storage 408).The media guidance application may search the database to identify adata structure with a field containing an identifier of the firstcharacteristic. The media guidance application may extract (e.g., viacontrol circuitry 404), from the data structure, the name of the mediaasset and an identifier of the third segment. The media guidanceapplication may recommend, in a manner similar to the recommendation asdiscussed in relation to 1212 of process 1200 in FIG. 12, that thesupplemental video content be associated with the third segment of thesecond media asset.

FIG. 13 is a flowchart of illustrative steps for determining andrecommending that supplemental video content be associated with a firstmedia asset or a second media asset, in accordance with some embodimentsof the disclosure. For example, a media guidance application mayinstruct control circuitry 404 to execute the elements of process 1300.In this way, the media guidance application may recommend programs tosupplemental video providers that users are most likely to be engagedin. This may ultimately allow supplemental video providers to reach thewidest audience efficiently by showing their supplemental video contentduring the most viewed media assets.

Process 1300 begins at 1302, where the media guidance application infers(e.g., via control circuitry 404) a first viewing amount representinghow much of a first media asset was viewed by a first plurality ofusers. The media guidance application may infer the first viewing amountin a manner similar to that described in relation to process 600 in FIG.6, more particularly, as described in relation to 620 of process 600 inFIG. 6. For example, the media guidance application may determine (e.g.,via control circuitry 404) that the first viewing amount is 75%.

Process 1300 continues to 1304, where the media guidance applicationinfers (e.g., via control circuitry 404) a second viewing amountrepresenting how much of a first media asset was viewed by a firstplurality of users. The media guidance application may infer the secondviewing amount in a manner similar to that described in relation toprocess 600 in FIG. 6, more particularly, as described in relation to620 of process 600 in FIG. 6. For example, the media guidanceapplication may determine (e.g., via control circuitry 404 that thesecond viewing amount is 60%.

Process 1300 continues to 1306, where the media guidance applicationdetermines (e.g., via control circuitry 404) if the first viewing amountexceeds the second viewing amount. If the media guidance applicationdetermines that the first viewing amount exceeds the second viewingamount, process 1300 continues to 1308, where the media guidanceapplication recommends (e.g., via control circuitry 404) thatsupplemental video content be associated with the first media asset. Themedia guidance application may recommend that supplemental video contentbe associated with the first media asset in a similar matter asdiscussed in relation to 1212 of process 1200 in FIG. 12.

Returning to 1306 of process 1300, if the media guidance applicationdetermines that the first viewing amount does not exceed the secondviewing amount, process 1300 continues to 1310, where the media guidanceapplication recommends (e.g., via control circuitry 404) thatsupplemental video content be associated with the second media asset.The media guidance application may recommend that supplemental videocontent be associated with the second media asset in a similar manner asdiscussed in relation to 1212 of process 1200 in FIG. 12.

FIG. 14 shows an illustrative example of a graphic representation ofinformation contained in illustrative data structures used to determinethe proximity of a user to user equipment, in accordance with someembodiments of the disclosure. For example, timeline 1402 may representa data structure representing the display of the media asset or aportion thereof, timeline 1408 may represent a first data structurereceived from a first motion device associated with the user equipment,timeline 1434 may represent a second data structure received from asecond motion device associated with the user equipment, and timeline1448 may represent a data structure indicating the proximity of the userto the user equipment while the user equipment device is generating fordisplay the media asset. The data structures corresponding to timelines1402, 1408, 1434, and 1448 may be stored in storage (e.g., storage 408)of one or more user equipment (e.g., any of the user equipment listed inFIGS. 4-5), or remotely at a server (e.g., media guidance data source518) accessible via a communications network (e.g., communicationsnetwork 514). The media guidance application may be executed by one ormore user equipment (e.g., any of the user equipment listed in FIGS.4-5) to store and fetch data from the data structures corresponding totimelines 1402, 1408, 1434, and 1448.

Timeline 1402 may represent the timeline for the display of the mediaasset, or a portion thereof, and may be similar to timeline 802 of FIG.8. The media asset may start at start time 1404, and end at end time1406. For example, the media asset may start at 0 minutes and may end at30 minutes. Timeline 1402 may represent both the display of the mediaasset in addition to the display of supplemental video content. Forexample, a first segment of the media asset during which supplementalcontent is displayed may begin at start time 1422 and end at end time1424, a second segment of the media asset during which supplementalcontent is displayed may begin at start time 1426 and end at end time1428, and a third segment of the media asset during which supplementalcontent is displayed may begin at start time 1430 and end at end time1432. The first segment of the media asset may be similar to the firstsegment as described in relation to 1202 of process 1200 in FIG. 12, andthe second segment of the media asset may be similar to the secondsegment as described in relation to 1204 of process 1200 in FIG. 12.Inclusion of the supplemental video content in timeline 1402 may help todetermine audience engagement during the supplemental video content.

Timeline 1408 may represent the movement of a first user as detected bya first motion device, which may be, for example, a camera. Timeline1408 may be correlated to timeline 1402, and thus may represent movementoccurring while the user equipment (e.g., user equipment 502, 504, and506) is generating for display the media asset. The media guidanceapplication may correlate timeline 1402 and timeline 1408 as describedabove with relation to 606 in process 600 of FIG. 6. Timeline 1408contains two movement events, movement event 1410 and movement event1416. Movement event 1410 may start at start time 1412 and end at endtime 1414. For example, start time 1412 may be the start time of thefirst portion (e.g., the fifth minute of the media asset) described in606 in process 600 of FIG. 6. End time 1414 may be the end time of thefirst portion (e.g. the fifteenth minute of the media asset). Start time1412 of movement event 1410 coincides with start time 1422 of the firstsegment, and end time 1414 of movement event 1410 coincides with endtime 1428 of the second segment, indicating that the user moved for theentirety of the first segment and the second segment. Movement event1416 may start at start time 1418 and end at end time 1420. For example,start time 1418 may be at the twenty-fifth minute of the media asset,and end time 1420 may be at the twenty-eighth minute of the media asset.

Timeline 1434 may represent the movement of a first user as detected bya second motion device, which may be, for example, an accelerometer in asmart phone. Timeline 1434 may be correlated to timeline 1402, and thusmay represent movement occurring while the user equipment (e.g., userequipment 502, 504, and 506) is generating for display the media asset.The media guidance application may correlate timeline 1402 and timeline1434 as described above with relation to 606 in process 600 of FIG. 6.Timeline 1434 contains two movement events, movement event 1436 andmovement event 1442. Movement event 1436 may start at start time 1438and end at end time 1440. For example, start time 1438 may be at theeleventh minute of the media asset, and end time 1440 may be at theseventeenth minute of the media asset. Movement event 1442 may start atstart time 1444 and end at end time 1446. For example, start time 1444may be at the twentieth minute of the media asset, and end time 1446 maybe at the twenty-seventh minute of the media asset.

Timeline 1448 may represent the proximity of the user to the userequipment while the user equipment is generating for display the mediaasset. Timeline 1448 may be user to determine the movement intensity ofthe movement events in timeline 1408 and timeline 1434. Media guidanceapplication may determine the data structure for timeline 1448 asdescribed above in the discussion of 604 of process 600 in FIG. 6.

Timeline 1448 contains two events indicating that the user is notproximate to the user equipment, proximity event 1450 and proximityevent 1456. Proximity event 1450 starts at start time 1452 and ends atend time 1454. Proximity event 1450 may be determined as described abovein relation to 604 of process 600 in FIG. 6. For example, start time1452 may be coincident with start time 1438 of movement event 1436, theeleventh minute of the media asset. End time 844 may be coincident withend time 1414 of movement event 1410, the fifteenth minute of the mediaasset. As an illustrative example, the first motion device may detectthe user is using his or her tablet from the fifth minute to theeleventh minute of the media asset, and may detect that the user iswalking away from the user equipment from eleventh minute to thefifteenth minute of the media asset, which may be represented bymovement event 1410. The second motion device may detect that the useris walking away from the user equipment from the eleventh minute to thefifteenth minute of the media asset, and walking toward the userequipment from the fifteenth minute to the seventeenth minute of themedia asset, which may be represented by movement event 1438. Thus, themedia guidance application may determine (e.g., via control circuitry404) that the user was moving away from the user equipment from theeleventh minute to the fifteenth minute of the media asset based onmovement event 1410 and movement event 1438. The media guidanceapplication may determine (e.g., via control circuitry 404), based onthe user moving away from the user equipment for four minutes ofmovement event 1410 (which is a total of ten minutes long), that themovement intensity for movement event 1410 is average, whereas themovement intensity for movement event 1436 (which is a total of sixminute long) is relatively high.

The media guidance application may determine (e.g., via controlcircuitry 404) proximity event 1456 as described above in relation to604 of process 600 in FIG. 6. Proximity event 1456 starts at start time1458 and ends at end time 1460. Start time 1458 may correlate to starttime 1444 of movement event 1442 (e.g., the twentieth minute), and endtime 1460 may correlate to end time 1432 of the third segment (e.g., thetwenty-fifth minute). As an illustrative example, the first motiondevice may detect that the user is walking toward the user equipmentfrom twenty-fifth minute to the twenty-seventh minute of the mediaasset, and that the user is eating food from the twenty-seventh minuteto the twenty-eighth minute of the media asset which may be representedby movement event 1416. The second motion device may detect that theuser is in the kitchen from the twentieth minute to the twenty-fifthminute of the media asset, and walking toward the user equipment fromthe twenty-fifth minute to the twenty-seventh minute of the media asset,which may be represented by movement event 1442. Thus, the mediaguidance application may determine (e.g., via control circuitry 404)that the user was away from the user equipment from the twentieth minuteto the twenty-fifth minute of the media asset based on movement event1416 and movement event 1456. The media guidance application maydetermine (e.g., via control circuitry 404), based on the user being inthe kitchen for five minutes of movement event 1442, that the movementintensity for movement event 1442 is very high. Because the user wasproximate to the user equipment for the duration of movement event 1416,the movement intensity for movement event 1416 may be relatively low.

The above-described embodiments of the present disclosure are presentedfor purposes of illustration and not of limitation, and the presentdisclosure is limited only by the claims that follow. Additionally, itshould be noted that any of the devices or equipment discussed inrelation to FIGS. 4-5 could be used to perform one or more of the stepsin processes 600-700 and 900-1300 in FIGS. 6-7 and 9-13, respectively.Furthermore, it should be noted that the features and limitationsdescribed in any one embodiment may be applied to any other embodimentherein, and flowcharts or examples relating to one embodiment may becombined with any other embodiment in a suitable manner, done indifferent orders, performed with addition steps, performed with omittedsteps, or done in parallel. For example, each of these steps may beperformed in any order or in parallel or substantially simultaneously toreduce lag or increase the speed of the system or method. In addition,the systems and methods described herein may be performed in real time.It should also be noted that the systems and/or methods described abovemay be applied to, or used in accordance with, other systems and/ormethods.

What is claimed is:
 1. A method for measuring audience engagement basedon user motion, the method comprising: determining, using controlcircuitry, that a plurality of user equipment corresponding to aplurality of users are generating for display a media asset, wherein afirst user equipment of the plurality of user equipment corresponds to afirst user of the plurality of users, and wherein a second userequipment of the plurality of user equipment corresponds to a seconduser of the plurality of users; obtaining, with the control circuitry,from the plurality of user equipment, user movement data indicating thata subset of the plurality of users have moved during a time period,wherein the subset of the plurality of users correspond to a subset ofthe plurality of user equipment; determining, using the controlcircuitry, a portion of the media asset corresponding to the timeperiod; computing, using the control circuitry, a value indicating howmany of the plurality of users were moving during the portion of themedia asset based on the subset of the plurality of users; based ondetermining that the value exceeds a threshold value, computing, usingthe control circuitry, a number of users who were not engaged inwatching the portion of the media asset; and inferring, using thecontrol circuitry, based on the number of users and the portion of themedia asset, how much of the media asset was viewed by the plurality ofusers.
 2. The method of claim 1, wherein the determining, using thecontrol circuitry, the portion of the media asset corresponding to thetime period comprises: obtaining a first movement log from the firstuser equipment and a second movement log from the second user equipment,wherein each of the first and second movement logs comprises a datastructure representing a plurality of movement events occurring whilethe user equipment, from which the movement log is received, isgenerating for display the media asset, and wherein the plurality ofmovement events are detected using a motion sensor associated with theuser equipment from which the movement log is received; identifying,using the control circuitry, based on the data structure of the firstmovement log, a first portion of the media asset during which the firstuser was moving; identifying, using the control circuitry, based on thedata structure of the second movement log, a second portion of the mediaasset during which the second user was moving; and determining theportion of the media as an overlapping portion of the first portion andthe second portion.
 3. The method of claim 2, wherein the plurality ofmovement events of the data structure of the first movement log areassociated with movement of the first user, the method furthercomprising: determining, using the control circuitry, that the firstuser equipment corresponds to a third user; receiving, with the controlcircuitry, a third movement log from the first user equipment, whereinthe third movement log comprises a data structure representing aplurality of movement events associated with movement of the third user;determining, based on the data structure of the third movement log usingthe control circuitry, whether the third user was moving during theentirety of the overlapping portion; and wherein the value indicatinghow many of the plurality of users were moving for the entirety of theoverlapping portion is increased based on determining that the thirduser was moving during the entirety of the overlapping portion.
 4. Themethod of claim 2, wherein the data structure of the first movement logcomprises a plurality of movement intensities associated with theplurality of movement events associated with the first movement log, themethod further comprising: determining a subset of the movement eventsassociated with the first movement log, wherein the subset of themovement events occurred during the overlapping portion; computing,using the control circuitry, an aggregated movement intensity associatedwith the overlapping portion based on the subset of the movement events;comparing, using the control circuitry, the aggregated movementintensity to a threshold movement intensity; based on determining thatthe aggregated movement intensity exceeds the threshold movementintensity, determining, using the control circuitry, that the first userwas moving during the overlapping portion; and wherein inferring howmuch of the media asset was viewed by the plurality of users is furtherbased on the determining that the first user was moving during theoverlapping portion and the aggregated movement intensity.
 5. The methodof claim 1, wherein the computing, using the control circuitry, thenumber of users who were not engaged in watching the portion of themedia asset comprises: computing a first movement amount of the mediaasset during which the users corresponding to the portion of theplurality of user equipment were moving based on the overlappingportion, wherein the value is a first value, wherein the media assetcomprises a first segment and a second segment, and wherein theoverlapping portion is a first overlapping portion and occurs during thefirst segment: computing a second movement amount of the first segmentduring which the users corresponding to the first portion of theplurality of user equipment were moving based on the first overlappingportion; determining a second value, wherein the second value indicateshow many of the plurality of users were moving for an entirety of asecond overlapping portion, wherein the second overlapping portionoccurs during the second segment; based on determining that the secondvalue exceeds the threshold, computing a third movement amount of thesecond segment during which users corresponding to a second portion ofthe plurality of user equipment were moving based on the secondoverlapping portion; inferring, based on the second movement amount, afirst viewing amount, wherein the first viewing amount represents howmuch of the first segment was viewed by the plurality of users;inferring, based on the third movement amount, a second viewing amount,wherein the second viewing amount represents how much of the secondsegment was viewed by the plurality of users; comparing, the firstviewing amount to the second viewing amount to determine that the firstviewing amount is greater than the second viewing amount; and inresponse to determining that the first viewing amount is greater thanthe second viewing amount, recommending that supplemental video contentbe associated with the first segment of the media asset; automaticallyassociating the supplemental video content with the first segment of themedia asset; and storing, in a database using the control circuitry, anassociation data structure identifying the first segment and thesupplemental video content.
 6. The method of claim 5, wherein the firstsegment is associated with a first characteristic, wherein the secondsegment is associate with a second characteristic, and wherein the mediaasset is a first media asset, the method further comprising:identifying, using the control circuitry, a second media assetcomprising a third segment associated with the first characteristic; andrecommending, using the control circuitry, that the supplemental videocontent be associated with the third segment of the second media asset.7. The method of claim 1, wherein the media asset is a first mediaasset, wherein the plurality of users is a first plurality of users, andwherein inferring how much of the first media asset was viewed by thefirst plurality of users comprises determining a first viewing amount,wherein the first viewing amount represents how much of the first mediaasset was viewed by the first plurality of users, the method furthercomprising: determining, using the control circuitry, a second viewingamount, wherein the second viewing amount represents how much of asecond media asset was viewed by a second plurality of users; comparing,using the control circuitry, the first viewing amount to the secondviewing amount to determine whether the first viewing amount exceeds thesecond viewing amount; and in response to determining that the firstviewing amount exceeds the second viewing amount, recommending, usingthe control circuitry, that supplemental video content be associatedwith the first media asset.
 8. The method of claim 1, wherein inferringhow much of the media asset was viewed by the plurality of userscomprises: accessing, using the control circuitry, a functioncorrelating the movement amount to a viewing amount, wherein the viewingamount represents how much of the first media asset was viewed by theplurality of users, and wherein the function inversely correlates themovement amount to the viewing amount; and evaluating, using the controlcircuitry, the function to determine the viewing amount by inputting themovement amount into the function.
 9. The method of claim 1, furthercomprising: receiving, with the control circuitry from the plurality ofuser equipment, a plurality of indications of requests for media; anddetermining, based on the plurality of indications using the controlcircuitry, that the plurality of user equipment are generating fordisplay the media asset.
 10. The method of claim 9, wherein anindication of a request of the plurality of indications comprises anindication of a source and an indication of a time of the request, andfurther comprising: receiving, with the control circuitry from adatabase, a presentation data table, wherein the presentation data tableindicates that a plurality sources are providing a plurality of mediaassets at a plurality of display times, and wherein the presentationdata table indicates that the source is providing the media asset at thetime; comparing the source to the plurality of sources and the time tothe plurality of display times to determine that the request isassociated with the media asset.
 11. A system for measuring audienceengagement based on user motion, the system comprising: memory;communication circuitry; and control circuitry configured to: determinethat a plurality of user equipment corresponding to a plurality of usersare generating for display a media asset, wherein a first user equipmentof the plurality of user equipment corresponds to a first user of theplurality of users, and wherein a second user equipment of the pluralityof user equipment corresponds to a second user of the plurality ofusers; obtain, via the communication circuitry, from the plurality ofuser equipment, user movement data indicating that a subset of theplurality of users have moved during a time period, wherein the subsetof the plurality of users correspond to a subset of the plurality ofuser equipment; determine a portion of the media asset corresponding tothe time period; compute a value indicating how many of the plurality ofusers were moving during the portion of the media asset based on thesubset of users; based on determining that the value exceeds a thresholdvalue, compute a number of users who were not engaged in watching theportion of the media asset; and infer based on the number of users andthe portion of the media asset, how much of the media asset was viewedby the plurality of users.
 12. The system of claim 11, wherein thecontrol circuitry is further configured, when determining, using thecontrol circuitry, the portion of the media asset corresponding to thetime period, to: obtain a first movement log from the first userequipment and a second movement log from the second user equipment,wherein each of the first and second movement logs comprises a datastructure representing a plurality of movement events occurring whilethe user equipment, from which the movement log is received, isgenerating for display the media asset, and wherein the plurality ofmovement events are detected using a motion sensor associated with theuser equipment from which the movement log is received; identify basedon the data structure of the first movement log, a first portion of themedia asset during which the first user was moving; identify based onthe data structure of the second movement log, a second portion of themedia asset during which the second user was moving; and determine theportion of the media as an overlapping portion of the first portion andthe second portion.
 13. The system of claim 12, wherein the plurality ofmovement events of the data structure of the first movement log areassociated with movement of the first user, and the control circuitry isfurther configured to: determine that the first user equipmentcorresponds to a third user; receive a third movement log from the firstuser equipment, wherein the third movement log comprises a datastructure representing a plurality of movement events associated withmovement of the third user; determine, based on the data structure ofthe third movement log using the control circuitry, whether the thirduser was moving during the entirety of the overlapping portion; andwherein the value indicating how many of the plurality of users weremoving for the entirety of the overlapping portion is increased based ondetermining that the third user was moving during the entirety of theoverlapping portion.
 14. The method of claim 12, wherein the datastructure of the first movement log comprises a plurality of movementintensities associated with the plurality of movement events associatedwith the first movement log, and the control circuitry is furtherconfigured to: determine a subset of the movement events associated withthe first movement log, wherein the subset of the movement eventsoccurred during the overlapping portion; compute an aggregated movementintensity associated with the overlapping portion based on the subset ofthe movement events; compare the aggregated movement intensity to athreshold movement intensity; based on determining that the aggregatedmovement intensity exceeds the threshold movement intensity, determinethat the first user was moving during the overlapping portion; andwherein inferring how much of the media asset was viewed by theplurality of users is further based on the determining that the firstuser was moving during the overlapping portion and the aggregatedmovement intensity.
 15. The system of claim 11, wherein the controlcircuitry is further configured, when computing, using the controlcircuitry, the number of users who were not engaged in watching theportion of the media asset, to: compute a first movement amount of themedia asset during which the users corresponding to the portion of theplurality of user equipment were moving based on the overlappingportion, wherein the value is a first value, wherein the media assetcomprises a first segment and a second segment, and wherein theoverlapping portion is a first overlapping portion and occurs during thefirst segment: compute a second movement amount of the first segmentduring which the users corresponding to the first portion of theplurality of user equipment were moving based on the first overlappingportion; determine a second value, wherein the second value indicateshow many of the plurality of users were moving for an entirety of asecond overlapping portion, wherein the second overlapping portionoccurs during the second segment; based on determining that the secondvalue exceeds the threshold, compute a third movement amount of thesecond segment during which users corresponding to a second portion ofthe plurality of user equipment were moving based on the secondoverlapping portion; infer, based on the second movement amount, a firstviewing amount, wherein the first viewing amount represents how much ofthe first segment was viewed by the plurality of users; infer, based onthe third movement amount, a second viewing amount, wherein the secondviewing amount represents how much of the second segment was viewed bythe plurality of users; compare, the first viewing amount to the secondviewing amount to determine that the first viewing amount is greaterthan the second viewing amount; and in response to determining that thefirst viewing amount is greater than the second viewing amount,recommend that supplemental video content be associated with the firstsegment of the media asset; automatically associate the supplementalvideo content with the first segment of the media asset; and store, in adatabase using the control circuitry, an association data structureidentifying the first segment and the supplemental video content. 16.The system of claim 15, wherein the first segment is associated with afirst characteristic, wherein the second segment is associate with asecond characteristic, and wherein the media asset is a first mediaasset, and the control circuitry is further configured to: identify,using the control circuitry, a second media asset comprising a thirdsegment associated with the first characteristic; and recommend, usingthe control circuitry, that the supplemental video content be associatedwith the third segment of the second media asset.
 17. The system ofclaim 11, wherein the media asset is a first media asset, wherein theplurality of users is a first plurality of users, and wherein inferringhow much of the first media asset was viewed by the first plurality ofusers comprises determining a first viewing amount, wherein the firstviewing amount represents how much of the first media asset was viewedby the first plurality of users, and the control circuitry is furtherconfigured to: determine a second viewing amount, wherein the secondviewing amount represents how much of a second media asset was viewed bya second plurality of users; compare the first viewing amount to thesecond viewing amount to determine whether the first viewing amountexceeds the second viewing amount; and in response to determining thatthe first viewing amount exceeds the second viewing amount, recommendthat supplemental video content be associated with the first mediaasset.
 18. The system of claim 11, wherein the control circuitry isfurther configured, when inferring how much of the media asset wasviewed by the plurality of users, to: access, using the controlcircuitry, a function correlating the movement amount to a viewingamount, wherein the viewing amount represents how much of the firstmedia asset was viewed by the plurality of users, and wherein thefunction inversely correlates the movement amount to the viewing amount;and evaluate, using the control circuitry, the function to determine theviewing amount by inputting the movement amount into the function. 19.The system of claim 11, wherein the control circuitry is furtherconfigured to: receive from the plurality of user equipment, a pluralityof indications of requests for media; and determine, based on theplurality of indications using the control circuitry, that the pluralityof user equipment are generating for display the media asset.
 20. Thesystem of claim 19, wherein an indication of a request of the pluralityof indications comprises an indication of a source and an indication ofa time of the request, and the control circuitry is further configuredto: receive, with the control circuitry from a database, a presentationdata table, wherein the presentation data table indicates that aplurality sources are providing a plurality of media assets at aplurality of display times, and wherein the presentation data tableindicates that the source is providing the media asset at the time;compare the source to the plurality of sources and the time to theplurality of display times to determine that the request is associatedwith the media asset.